Denmark's Generous Store 'Sells' Chocolates For Good Deeds

By Meera Dolasia on March 31, 2012

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How cool would it be if you could walk into your local confectionery store and pick up a box of candy for just promising to do a good deed! Sounds too good to be true? Not, if you live in Denmark, where the aptly named 'Generous Store' is doing exactly that!

And, it does not handout just any candy either, but one made by famous Danish chocolate company, Anthon Berg. Located in central Copenhagen, the pop-up store, which opened its doors to the public last month, is the brainchild of creative agency Robert/Bison & Like Minded, who came up with the idea as a unique way to advertise the chocolates.

Customers will not notice anything different when they first walk in. Just like any other chocolate store, the Generous Store too, features mouth-watering displays of all its offerings. However, as they look closer they will realize that none of the boxes have price tags. Instead, their tags have good deeds like 'Serve breakfast in Bed', 'Clean the house for a week', 'Don't lie to your dad for week', etc. etc.

Once the customer decides on the chocolate (and the good deed), they simply take the box and walk over to strategically placed iPad stations. But, instead of swiping their credit card, they log on to their Facebook account and pledge to do the deed stipulated on their candy box on to both their and the receiver's wall. Then they take the chocolate and leave! Given that the company is not going to monitor whether the person follows through on his/her promise, the entire transaction is based on an honor system.

Surprisingly though, thanks to the peer pressure that comes with posting the intention on a venue that all their friends can see, the project has been amazingly successful. Anthon Berg's Facebook page is inundated with gratitude from the receivers of these good deeds.

Though this store will not be open forever, the residents of Copenhagen are sure enjoying both the chocolates and the good deeds for now and, Anthon Berg is definitely garnering a huge amount of publicity throughout the world - A win win for everyone involved!


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  • foodie11
    foodie11Friday, October 7, 2016 at 1:13 pm
    WE NEED THIS. Correction: I NEED THIS.
    • cholo Monday, October 3, 2016 at 6:28 am
      i love chocolate..
      • luisMonday, October 3, 2016 at 6:26 am
        • gothgeekTuesday, September 27, 2016 at 7:20 pm
          this is a good idea and a bad idea at the same time. it is a great idea to sell chocolates so that people can do good deeds but what happens when a person walks into the store, says they will do a good deed and gets some chocolates, but they do not actually do that good deed? it is very risky.
          • Ice cream girlTuesday, August 16, 2016 at 1:09 pm
            I don't like chocolate that muchπŸ™Œ
            • Sweet Girl Wednesday, June 8, 2016 at 6:34 pm
              I had some and their so yummy !!πŸ‘πŸ«πŸ«
              • Lil swag masterWednesday, December 9, 2015 at 11:03 am
                So sweet get it because of chocolate 🍫🍫
                • aussieaqua
                  aussieaquaSaturday, November 28, 2015 at 5:02 pm
                  How 'bout cupcakes for honesty?
                  • aussieaqua
                    aussieaquaSaturday, November 28, 2015 at 5:02 pm
                    We all love cupcakes!
                  • summerstarFriday, July 17, 2015 at 3:40 pm
                    I AM CHOCOLATE CRAZY I WILL DO ANY GOOD DEED TO GET SOME CHOCOLATE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
                    • BellWednesday, April 15, 2015 at 3:08 pm
                      This is really cool and i would love to go there but if i didnt do my good deed i probably feel really guilty

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