Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda

By Meera Dolasia on April 23, 2012

Word Search

It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . .  A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'

To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.

Resources: newsfeed.time.com

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846 Comments
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  • hello7/26/2014
    AWESOME!
    • jx7/24/2014
      where can i find this hug hug machine??
      • calebbutter
        calebbutter6/16/2014
        I want to hug that machine
        • iamacow
          iamacow6/10/2014
          good, but i hate coke
          • nicebadguy19269
            I want that
            • puppy953708
              puppy9537085/26/2014
              that's so cool
              • Soldier BOY5/23/2014
                I love coke that is the best but they need lots of coke!!!!!!!!!!!!
                • Soldier boy5/23/2014
                  I love coke
                  • Patterboy5/23/2014
                    That is so awesome I love that I get free coke
                    • dayyy0723
                      dayyy07235/20/2014
                      can they bring it to usa

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