Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda

By Meera Dolasia on April 23, 2012

It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . .  A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'. 

To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.

Resources: newsfeed.time.com

797 Comments
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  • eva5/15/2013
    nice
    • love dr5/15/2013
      wow that was so cool how dose it do that
      • swagger muffin5/14/2013
        I wish every soda machine was like that !!!!!!!!!!!
        • cleopatra
          5/8/2013
          wish i had one
          • mudtalon
            5/1/2013
            I don't like soda, but this is pretty cool nonetheless!!! :)
            • brianna1234
              4/9/2013
              i want one of those so badly
              • ef67406
                3/23/2013
                omg i wish my school had one of these
                • silvertail
                  3/20/2013
                  OMG! This is sooo cool!
                  • im not here3/19/2013
                    I can do a backflip off that
                    • schoodlemiamor
                      3/12/2013
                      Ha, ha, good one

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                      dispensingemanatelieu

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