Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda

By Meera Dolasia on April 23, 2012

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It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . .  A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'

To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.

Resources: newsfeed.time.com

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828 Comments
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  • ALYSSA.R4/4/2014
    This Article is So Cool it makes me happy
    • Boogie man3/19/2014
      Amazing a hug for a coke
      • jenine
        jenine3/8/2014
        awesome!!!!!!!!!!!
        • super_jeep
          super_jeep3/7/2014
          it is cute
          • super_jeep
            super_jeep3/7/2014
            whoa
            • kell-bell
              kell-bell3/7/2014
              awesome!
              • artlover02
                artlover023/7/2014
                Wow that is so cool. Can you tell me how to post video's if so thanks. We should become friends.
                • connor1/27/2014
                  thats so cool
                  • lolgirl1
                    lolgirl11/25/2014
                    Lucky
                    • cupcakeprincess
                      wow that is weird but awesome

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