Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda

By Meera Dolasia on April 23, 2012

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It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . .  A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'

To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.


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  • christ
    I want that!!!!
    • chips and salsa9/17/2014
      that is AWESOME
      • chips and salsa9/17/2014
        this thing Is awesome
        • chips and9/17/2014
          i wish they made one out of every soda
          • ELIOTT BLAND9/11/2014
            I TOTALY WANT DAT!!!!!
            • Germaphobe9/3/2014
              Yuck, think of how many microbes and germs are on the machine
              • kittypie
                coke lovers... YOUR AWESOME!!!!!!! love coke
                • coolnicki477
                  LOVE COKE!!
                  • lauraar
                    suends cool i want to go
                    • Ms8/12/2014
                      i don't like coke



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