Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda

By Meera Dolasia on April 23, 2012

Word Search

It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . .  A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'

To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.

Resources: newsfeed.time.com

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851 Comments
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  • kittypie
    kittypie8/24/2014
    coke lovers... YOUR AWESOME!!!!!!! love coke
    • coolnicki477
      coolnicki4778/20/2014
      LOVE COKE!!
      • lauraar
        lauraar8/20/2014
        suends cool i want to go
        • Ms8/12/2014
          i don't like coke
          • hello7/26/2014
            AWESOME!
            • jx7/24/2014
              where can i find this hug hug machine??
              • calebbutter
                calebbutter6/16/2014
                I want to hug that machine
                • iamacow
                  iamacow6/10/2014
                  good, but i hate coke
                  • nicebadguy19269
                    I want that
                    • kittypie
                      kittypie8/24/2014
                      i know right!!!!! i want one in my room so bad!!!!!!!
                    • puppy953708
                      puppy9537085/26/2014
                      that's so cool

                      Vocabulary

                      dispensingemanatelieu

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