Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda

By Meera Dolasia on April 23, 2012

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It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . .  A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'

To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.

Resources: newsfeed.time.com

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869 Comments
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  • animegirly
    animegirlyTuesday, November 25, 2014 at 4:01 pm
    Let all hug soda
    • mario58
      mario58Tuesday, November 25, 2014 at 3:54 pm
      I want to drink soda now
      • tomboy201
        tomboy201Tuesday, November 25, 2014 at 3:50 pm
        Hug soda
        • analise
          analiseTuesday, November 25, 2014 at 2:40 pm
          Woah. Im not a coke fan but its still cool
          • caseyryba
            caseyrybaMonday, November 24, 2014 at 1:25 pm
            I will hug it so many times because I love coke!!!!!!!!
            • peacheslarue
              peacheslarueSunday, November 23, 2014 at 8:02 am
              Free Hugs!
              • lilaMonday, November 17, 2014 at 5:06 pm
                so cool I want some
                • nikukyu
                  nikukyuWednesday, November 12, 2014 at 11:31 pm
                  I'm thirsty and I wanna hug!!!!!
                  • 20gely
                    20gelyWednesday, November 12, 2014 at 7:03 am
                    i would hug it nineteen time's to give to me and my family and my friend's and say coke happeness the key to like and tell them all about hugging that cool like yeah!!!
                    • rc123456Thursday, November 6, 2014 at 7:06 am
                      i love this too

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