Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda

By Meera Dolasia on April 23, 2012

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It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . .  A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'

To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.

Resources: newsfeed.time.com

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858 Comments
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  • happypug12
    happypug12Friday, September 26, 2014 at 5:59 am
    Mmm..... I want some Coke too!
    • christ
      christWednesday, September 17, 2014 at 4:23 pm
      I want that!!!!
      • chips and salsaWednesday, September 17, 2014 at 7:10 am
        that is AWESOME
        • chips and salsaWednesday, September 17, 2014 at 7:02 am
          this thing Is awesome
          • chips andWednesday, September 17, 2014 at 7:02 am
            i wish they made one out of every soda
            • ELIOTT BLANDThursday, September 11, 2014 at 5:47 pm
              I TOTALY WANT DAT!!!!!
              • GermaphobeWednesday, September 3, 2014 at 10:54 am
                Yuck, think of how many microbes and germs are on the machine
                • kittypie
                  kittypieSunday, August 24, 2014 at 3:45 pm
                  coke lovers... YOUR AWESOME!!!!!!! love coke
                  • coolnicki477
                    coolnicki477Wednesday, August 20, 2014 at 2:30 pm
                    LOVE COKE!!
                    • lauraar
                      lauraarWednesday, August 20, 2014 at 2:29 pm
                      suends cool i want to go

                      Vocabulary

                      dispensingemanatelieu

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