Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda

By Meera Dolasia on April 23, 2012

Word Search

It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . .  A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'

To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.

Resources: newsfeed.time.com

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874 Comments
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  • COKECAKEWednesday, December 17, 2014 at 7:22 am
    Why is cool stuff only in Japan!!!
    • flabbr
      flabbrTuesday, December 16, 2014 at 12:15 pm
      coke rules. both my mom and i love it. need one!
      • nerdsunite
        nerdsuniteTuesday, December 16, 2014 at 11:17 am
        luv coke
        • AnonymousFriday, December 12, 2014 at 8:27 am
          Lol
          • OreoManTuesday, December 9, 2014 at 7:06 am
            Go Cocacola
            • cocopowder
              cocopowderThursday, December 4, 2014 at 8:58 am
              To of my favorite things in one... Hugs & Coke... <3
              • animegirly
                animegirlyTuesday, November 25, 2014 at 4:01 pm
                Let all hug soda
                • mario58
                  mario58Tuesday, November 25, 2014 at 3:54 pm
                  I want to drink soda now
                  • tomboy201
                    tomboy201Tuesday, November 25, 2014 at 3:50 pm
                    Hug soda
                    • analise
                      analiseTuesday, November 25, 2014 at 2:40 pm
                      Woah. Im not a coke fan but its still cool

                      Vocabulary

                      dispensingemanatelieu

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