Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda

By Meera Dolasia on April 23, 2012

Word Search

It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . .  A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'

To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.

Resources: newsfeed.time.com

Share by EmailShare on FacebookShare on Google+Share on TwitterShare on tumblrShare on StumbleUponShare on PinterestShare on RedditShare on Edmodo
865 Comments
to use your custom avatar.
  • caseyryba
    caseyrybaMonday, November 24, 2014 at 1:25 pm
    I will hug it so many times because I love coke!!!!!!!!
    • peacheslarue
      peacheslarueSunday, November 23, 2014 at 8:02 am
      Free Hugs!
      • lilaMonday, November 17, 2014 at 5:06 pm
        so cool I want some
        • nikukyu
          nikukyuWednesday, November 12, 2014 at 11:31 pm
          I'm thirsty and I wanna hug!!!!!
          • 20gely
            20gelyWednesday, November 12, 2014 at 7:03 am
            i would hug it nineteen time's to give to me and my family and my friend's and say coke happeness the key to like and tell them all about hugging that cool like yeah!!!
            • rc123456Thursday, November 6, 2014 at 7:06 am
              i love this too
              • CUPCAKE345Thursday, November 6, 2014 at 7:01 am
                LOVE THIS
                • happypug12
                  happypug12Friday, September 26, 2014 at 5:59 am
                  Mmm..... I want some Coke too!
                  • christ
                    christWednesday, September 17, 2014 at 4:23 pm
                    I want that!!!!
                    • chips and salsaWednesday, September 17, 2014 at 7:10 am
                      that is AWESOME

                      Vocabulary

                      dispensingemanatelieu

                      Most Popular Articles

                      Video Of The Week - Are Lions Losing Their Edge?
                      World's Biggest Spider Weighs As Much As A Newborn Puppy
                      Just In Time For Halloween - A Real-Life Ghostbuster!
                      Veterans Day - Honoring All Who Served
                      Minecraft As A Mandatory Subject In School? Sweet!
                      Boo Mania Sweeps Over America (And The World)!
                      Are You Ready To 'Gangnam Style'?
                      Video Of The Week - If Frozen Was A Horror Movie . . .

                      Latest Comments

                      happypug12
                      happypug12 wrote:

                      Cool! I love to use stuff that ...
                      Ingenious Design Transforms Card...

                      meep wrote:

                      wow this is awesome i love to di...
                      The World's Deepest Pool Is Scar...

                      plin
                      plin wrote:

                      That is so awesome!I wish I am i...
                      A School With No Classrooms Or G...

                      ALA