Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda

By Meera Dolasia on April 23, 2012

Word Search

It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . .  A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'

To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.

Resources: newsfeed.time.com

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844 Comments
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  • calebbutter
    calebbutter6/16/2014
    I want to hug that machine
    • iamacow
      iamacow6/10/2014
      good, but i hate coke
      • nicebadguy19269
        I want that
        • puppy953708
          puppy9537085/26/2014
          that's so cool
          • Soldier BOY5/23/2014
            I love coke that is the best but they need lots of coke!!!!!!!!!!!!
            • Soldier boy5/23/2014
              I love coke
              • Patterboy5/23/2014
                That is so awesome I love that I get free coke
                • dayyy0723
                  dayyy07235/20/2014
                  can they bring it to usa
                  • cool_girl101
                    cool_girl1015/9/2014
                    Thats cool
                    • callieisreading
                      Adorable just Adorable

                      Vocabulary

                      dispensingemanatelieu

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