Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda

By Meera Dolasia on April 23, 2012

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It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . . A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'.

To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.

Resources: newsfeed.time.com

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962 Comments
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  • coolness
    coolnessWednesday, August 31, 2016 at 4:19 pm
    I wonder where is that machine at?
    • awesome1001
      awesome1001Tuesday, August 30, 2016 at 2:41 pm
      I want that machine.
      • bookworm88
        bookworm88Friday, August 5, 2016 at 10:20 am
        aw, that's cool <3
        • swirlycool
          swirlycoolFriday, July 29, 2016 at 11:02 am
          Free soda? Omg, lucky. I love soda, but not too much :)
          • koolkidWednesday, July 6, 2016 at 5:15 pm
            cool free coke count me in
            • kenkingofcreep
              kenkingofcreepFriday, June 24, 2016 at 6:31 am
              epic
              • kenkingofcreep
                kenkingofcreepFriday, June 24, 2016 at 6:24 am
                I want one lol
                • kitkatcutieMonday, May 30, 2016 at 10:51 am
                  that is cool! I want one in my house!
                  • JuanMonday, May 23, 2016 at 4:02 pm
                    lol free coke
                    • LeBron James Thursday, May 19, 2016 at 7:29 am
                      Cool

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