Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda

By Meera Dolasia on April 23, 2012

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It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . .  A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'

To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.

Resources: newsfeed.time.com

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  • eggsta
    eggstaThursday, May 28, 2015 at 1:46 am
    I HATE coke but what a good marketing idea now people will buy more coke
    • bmepatrick
      bmepatrickTuesday, May 19, 2015 at 6:19 am
      so cool
      • ILIKECHICKENTuesday, April 14, 2015 at 12:25 pm
        Well, let's go to singapore
        • tophcraft
          tophcraftTuesday, March 31, 2015 at 12:42 pm
          mine.
          • MaryMonday, March 30, 2015 at 11:48 am
            i love soda.
            • animefan3
              animefan3Wednesday, March 18, 2015 at 4:57 am
              I just want coke in my hand right now😆
              • rockstar2
                rockstar2Monday, March 9, 2015 at 8:22 am
                wow! I would want that in my house so I could hug the coke machine and then get a free coke!
                • ginnypandas444
                  ginnypandas444Sunday, March 1, 2015 at 11:17 am
                  how does that Coke thingy know when a person is hugging it?
                  • wildizy
                    wildizyWednesday, March 18, 2015 at 8:59 am
                    there are sensores that eather feel your body or your hands set it off
                  • thegirlawesome4Wednesday, February 11, 2015 at 8:15 am
                    silly silly!
                    • BLAHBLAHTuesday, February 10, 2015 at 5:43 pm
                      cool. I want 1@ my school

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