Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda
It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . . A hug!
The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'.
To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.
Resources: newsfeed.time.com
797 Comments
- eva5/15/2013nice
- love dr5/15/2013wow that was so cool how dose it do that
- swagger muffin5/14/2013I wish every soda machine was like that !!!!!!!!!!!
cleopatra5/8/2013wish i had one
mudtalon5/1/2013I don't like soda, but this is pretty cool nonetheless!!! :)
brianna12344/9/2013i want one of those so badly
ef674063/23/2013omg i wish my school had one of these
silvertail3/20/2013OMG! This is sooo cool!- im not here3/19/2013I can do a backflip off that
Mrs. Hewett3/12/2013Ha, ha, good one
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omg i could use this all the time!!
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