Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda

By Meera Dolasia on April 23, 2012

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It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . .  A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'

To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.

Resources: newsfeed.time.com

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849 Comments
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  • coolnicki477
    coolnicki4778/20/2014
    LOVE COKE!!
    • lauraar
      lauraar8/20/2014
      suends cool i want to go
      • Ms8/12/2014
        i don't like coke
        • hello7/26/2014
          AWESOME!
          • jx7/24/2014
            where can i find this hug hug machine??
            • calebbutter
              calebbutter6/16/2014
              I want to hug that machine
              • iamacow
                iamacow6/10/2014
                good, but i hate coke
                • nicebadguy19269
                  I want that
                  • puppy953708
                    puppy9537085/26/2014
                    that's so cool
                    • Soldier BOY5/23/2014
                      I love coke that is the best but they need lots of coke!!!!!!!!!!!!

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