Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda

By Meera Dolasia on April 23, 2012

Word Search

It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . .  A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'

To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.


VocabularyPlay Game

to use your custom avatar.
  • cimmie
    cimmieTuesday, November 24, 2015 at 6:58 pm
    yas! i want free soda
    • NoSugarTuesday, November 24, 2015 at 12:41 pm
      The sugar in coke is bad for u, if there was a coke wt no sugar and still tasted good, peeps would still like it
      • Its true guy.Monday, November 23, 2015 at 8:28 pm
        i think that this is a bad idea coke is very bad for you and the coke mashine will run out of sodas fast because people could just hug it waste all the sodas. And really whos going to spaend money on that? people could get those and get fatter because most of the popluation the united states (mostly washington) is fat people its bad anuf that they have to much fast food stores so thats all they have so people start buying fast food and get fatter and fatter. That can cause hart problems being to fat. So this is a BIG BIG PROBLEM if they start putting this in schools or anywhere else.
        • cimmie
          cimmieWednesday, November 11, 2015 at 1:41 pm
          wow she actually did it that's funn LOL #soda
          • lightgirl300
            lightgirl300Tuesday, November 10, 2015 at 4:35 pm
            i love it!!!!!!!!
            • isastarplayerTuesday, October 13, 2015 at 4:55 pm
              better than paying for it
              • lightgirl300
                lightgirl300Tuesday, November 10, 2015 at 4:35 pm
              • eggsta
                eggstaThursday, May 28, 2015 at 1:46 am
                I HATE coke but what a good marketing idea now people will buy more coke
                • bmepatrick
                  bmepatrickTuesday, May 19, 2015 at 6:19 am
                  so cool
                  • ILIKECHICKENTuesday, April 14, 2015 at 12:25 pm
                    Well, let's go to singapore
                    • tophcraft
                      tophcraftTuesday, March 31, 2015 at 12:42 pm

                      Recent Comments


                      this does not look like a horror...
                      Video Of The Week - If Frozen Wa...

                      lemonade11 wrote:

                      Wow i am blown away with the fac...
                      Hello Kitty Begins Her 40th Birt...

                      lemonade11 wrote:

                      Wow that is so cool! I would be ...
                      Video Of The Week - Wingsuit Sky...

                      Our Apps and Plugins