Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda

By Meera Dolasia on April 23, 2012

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It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . .  A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'

To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.

Resources: newsfeed.time.com

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892 Comments
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  • deadpool12
    deadpool12Tuesday, March 3, 2015 at 11:39 am
    awsome hey machine can i hug you and get a coke
    • ginnypandas444
      ginnypandas444Sunday, March 1, 2015 at 11:17 am
      how does that Coke thingy know when a person is hugging it?
      • thegirlawesome4Wednesday, February 11, 2015 at 8:15 am
        silly silly!
        • BLAHBLAHTuesday, February 10, 2015 at 5:43 pm
          cool. I want 1@ my school
          • elsaFriday, February 6, 2015 at 6:42 pm
            can i have a crush one pleas
            • elsaFriday, February 6, 2015 at 6:39 pm
              so cute and so cool i want one to .
              • 4mhovis
                4mhovisFriday, February 6, 2015 at 12:21 pm
                That's so cool I want one.
                • puppyMonday, February 2, 2015 at 3:51 pm
                  it bad for you and it tastes gross ew but i like hugging so cool
                  • puppyMonday, February 2, 2015 at 3:50 pm
                    i hate soda
                    • kittycatgirl1
                      kittycatgirl1Tuesday, January 27, 2015 at 1:33 pm
                      wow:)

                      Vocabulary

                      dispensingemanatelieu

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