Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda

By Meera Dolasia on April 23, 2012

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It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . .  A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'

To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.

Resources: newsfeed.time.com

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  • greekgods123
    greekgods123Friday, January 23, 2015 at 3:49 pm
    hey, i want to try that
    • 4asheldon
      4asheldonFriday, January 16, 2015 at 10:08 am
      That is awesome
      • messi105
        messi105Friday, January 9, 2015 at 5:36 pm
        LOL
        • pugmaster 13Thursday, January 8, 2015 at 10:36 am
          i want that some were near me like in the temecula mall or the movie theater
          • chocolatepony
            chocolateponyWednesday, January 7, 2015 at 3:48 pm
            Uh i need a sprite * hugs machine * COOL! Thanks hug machine 3000
            • COKECAKEWednesday, December 17, 2014 at 7:22 am
              Why is cool stuff only in Japan!!!
              • greekgods123
                greekgods123Friday, January 23, 2015 at 3:51 pm
                because they are professionals in technology. im also japanese: こんにちは(means hello)
              • flabbr
                flabbrTuesday, December 16, 2014 at 12:15 pm
                coke rules. both my mom and i love it. need one!
                • nerdsunite
                  nerdsuniteTuesday, December 16, 2014 at 11:17 am
                  luv coke
                  • AnonymousFriday, December 12, 2014 at 8:27 am
                    Lol
                    • OreoManTuesday, December 9, 2014 at 7:06 am
                      Go Cocacola

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