Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda

By Meera Dolasia on April 23, 2012

Word Search

It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . .  A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'

To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.

Resources: newsfeed.time.com

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858 Comments
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  • happypug12
    happypug129/26/2014
    Mmm..... I want some Coke too!
    • christ
      christ9/17/2014
      I want that!!!!
      • chips and salsa9/17/2014
        that is AWESOME
        • chips and salsa9/17/2014
          this thing Is awesome
          • chips and9/17/2014
            i wish they made one out of every soda
            • ELIOTT BLAND9/11/2014
              I TOTALY WANT DAT!!!!!
              • Germaphobe9/3/2014
                Yuck, think of how many microbes and germs are on the machine
                • kittypie
                  kittypie8/24/2014
                  coke lovers... YOUR AWESOME!!!!!!! love coke
                  • coolnicki477
                    coolnicki4778/20/2014
                    LOVE COKE!!
                    • lauraar
                      lauraar8/20/2014
                      suends cool i want to go

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