Clothing Store Turns Shopping On Its Head - Literally!

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If you have been to a Gap clothing store in Vancouver, Canada lately, you may have noticed that they seem a little different - kind of upside down! In case you are wondering, it's not a mistake, but the start of their new marketing campaign.

Entitled 'Sprize', the campaign, launched last November, promises to give members a refund if anything they purchase goes on sale within 45 days of that date, which as the company puts it is - 'turning shopping on its head', and explains the new topsy turvy look of the storefront.

It took employees about 12 hours to suspend 32 mannequins from the ceiling and turn over display tables, merchandise, an outdoor hot dog stand and three model cars, on their head.

While only ten Gap stores in Vancouver are currently part of the campaign, more will probably be added, especially if the campaign is successful. We sure hope it is!

Sources: Dailymail.co.uk,techeblog.com

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41 Comments
  • shopMonday, November 27, 2017 at 7:35 am
    that's weird I wouldn't want to shop that way!!
    • AnonymousMonday, January 12, 2015 at 3:58 pm
      O.M.G
      • peacheslarue
        peacheslarueMonday, December 29, 2014 at 9:41 am
        lol
        • happypug12
          happypug12Tuesday, November 11, 2014 at 9:18 am
          Nice! I like how they put the cars upside down!
          • nikukyu
            nikukyuTuesday, November 11, 2014 at 3:30 am
            Wow they really tried hard!!!
            • NinjaWednesday, April 10, 2013 at 6:51 pm
              why won't do this in April Fools Day it will be more cool!
              • selfidaTuesday, October 9, 2012 at 3:31 pm
                thaz kool
                • DeZeRiiTuesday, October 9, 2012 at 3:30 pm
                  Thtz Kool
                  • aneela
                    aneelaSunday, February 12, 2012 at 1:54 pm
                    wierd tottaly wierd.................yet cool
                    • baker123
                      baker123Sunday, February 12, 2012 at 1:43 pm
                      I love GAP! They have lots of new cute tops out! Summer clothes are all so cute this year! This is a crazy idea! But its very unique. I was there two weeks ago! It wasn't like that! Im not postivie its the same location! lol