If you have been to a Gap clothing store in Vancouver, Canada lately, you may have noticed that they seem a little different - kind of upside down! In case you are wondering, it's not a mistake, but the start of their new marketing campaign.
Entitled 'Sprize', the campaign, launched last November, promises to give members a refund if anything they purchase goes on sale within 45 days of that date, which as the company puts it is - 'turning shopping on its head', and explains the new topsy turvy look of the storefront.
It took employees about 12 hours to suspend 32 mannequins from the ceiling and turn over display tables, merchandise, an outdoor hot dog stand and three model cars, on their head.
While only ten Gap stores in Vancouver are currently part of the campaign, more will probably be added, especially if the campaign is successful. We sure hope it is!