At Ben & Jerry's Flavors, R.I.P In Style
Ice cream companies retire old flavors to make room for new ones constantly - Some companies simply toss the 'dead' ones, while others like Baskin Robbins, treat them with a little more respect, by listing them on their website - And then, there is Vermont based Ben & Jerry's who has dedicated an entire cemetery, complete with tombstones to ensure their dead flavors R.I.P.
Situated directly behind the company's popular ice cream factory in Waterbury, the flavor cemetery houses plastic tombstones for the flavors that have been killed, because they failed to impress consumers. To make them really personal it outlines not only the name of the flavor and length of life, but also, an emotional epitaph.
The company, which kills between 8-10 flavors every year, has to-date, over 200 flavors on its dearly departed list. Since the cemetery does not have enough room, it holds just a sample, about 27 tombstones - enough to delight the thousands of visitors who cross the white picket fence each year, to pay their respects.
Of course, unlike humans, ice cream flavors can easily be resurrected if enough fans write to the company, so the tombstones could magically disappear and be replaced with new ones. And, if you do not wish to trek all the way to Vermont to see the graveyard, you can check out the virtual one at www.benjerry.com/fun/halloween.
sources:odditycentral.com, roadsideamerica.com,
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125 Comments
- Music master Wednesday, February 17, 2016 at 4:06 pmI love the urban jumble flavor!
- 1122swagWednesday, February 17, 2016 at 7:38 amCookie dough sounds good
- GIRLFriday, October 30, 2015 at 5:59 amIm a pretty girl
- charchar12345Tuesday, July 21, 2015 at 4:51 pmnooooooooooooooo!!!!!!!! not chocolate chip cookie dough waaaaaaaaah :(
- AnonymousWednesday, February 25, 2015 at 12:54 pmgoodbye good friends
- nikukyuFriday, December 5, 2014 at 4:35 pmLol! Great idea!!!
- peacheslarueWednesday, November 26, 2014 at 12:21 pmRest in Peace ice cream....... We wil forever miss u. Everyone, i think we shud take a moment of silence...........
- nikukyuFriday, December 5, 2014 at 4:36 pmOk... ( praying 4 ice cream )
- analiseWednesday, November 26, 2014 at 12:13 pmhaha! thats so funny!
- lol03Friday, May 1, 2015 at 7:33 pmHow is it funny? Some of us lost our best friends. Rest in Peace!
- turtlenicoleTuesday, September 23, 2014 at 6:38 pmso sad how they lost their popularity of flavor. I really want to try them. They sound pretty good!
- bibliophileFriday, August 8, 2014 at 9:19 pmAww... I wanted to try some of these flavors :P...R.I.P