Boston's Revere Hotel Lifts Fashion To New Heights - Literally!

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Last week, Boston residents were treated to a rather unusual fashion show - One where instead of walking down a normal horizontal catwalk, the models strutted down the wall of the newly opened Revere Hotel's 24-story building.

The event, which took place on April 18th, the 237th anniversary of Paul Revere's infamous ride across the city to mark the beginning of the Revolutionary war, was held to celebrate the opening of the 325 room, 35,000 square feet luxury hotel in Boston's theater district.

As you have probably guessed by now, the brave men and women walking down vertically were no ordinary models but climbers from Boston's Rock Gym who were strapped in with high-tech rappelling rope and form-fitting body harnesses that kept them strutting confidently, as they walked and even leaped down the catwalk.

While some of the models were sporting the Spring/Summer collection from British designer label Ted Baker London, others were fittingly enough showing off the stylish Revere hotel uniforms designed by the students from the Massachusetts College of Art and Design. The hotel officials who provided free binoculars to passerby's curious to watch the show, said that they wanted to announce its grand opening with a splash - Judging from the awed look on the people who witnessed it, we think they accomplished their mission!

Resources: bizjournals.com

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172 Comments
  • bsc
    bsc7 months
    Whoa!
    • ravendarkholme
      ravendarkholmeabout 5 years
      OMG! that is so cool!! I would want to see that myself!
      • bhjabout 5 years
        they could die
        • NaomiNBover 5 years
          same i will love to do that 24/7
          • wwe 2k15 loverover 6 years
            OMG! I want to do that
            • diamondkid
              diamondkidover 6 years
              OMG!
              • kittylover101
                kittylover101almost 7 years
                I would be really scared to just like drop down even though that is really cool and I still wanna try it
                • bibliophile
                  bibliophilealmost 7 years
                  WOW!!!
                  • spinnypeeps
                    spinnypeepsalmost 7 years
                    Those models have to walk down a building and rock the clothes at the same time. I wonder how hard it was!
                    • kell-bell
                      kell-bellalmost 7 years
                      Wow!!! :D I used to rock climb.... it was cool. But people walking down a multi level building? Now that's just crazy!