Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda

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It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . . A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'.

To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.

Resources: newsfeed.time.com

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977 Comments
  • legitgamer2005
    legitgamer2005Wednesday, November 16, 2016 at 7:05 pm
    Wont there be like thousands of germs on that? Like if you agree that it can cause sickness
    • coolomgacool
      coolomgacoolThursday, November 10, 2016 at 3:48 am
      that is so cool
      • madimin05
        madimin05Wednesday, November 9, 2016 at 10:00 pm
        wish i had oneeeee
        • madimin05
          madimin05Wednesday, November 9, 2016 at 9:59 pm
          cool wish i had one at school.
          • iifreeze
            iifreezeWednesday, November 9, 2016 at 4:27 pm
            i will give 999999999 for the machine but u gotta load it up w/ sodas sooo
            • slvionEKTuesday, October 4, 2016 at 8:45 pm
              i will pay 1000000000 bucks for dat macine
              • official_guy
                official_guyWednesday, August 31, 2016 at 4:19 pm
                I wonder where is that machine at?
                • awesome1001
                  awesome1001Tuesday, August 30, 2016 at 2:41 pm
                  I want that machine.
                  • bookworm88
                    bookworm88Friday, August 5, 2016 at 10:20 am
                    aw, that's cool <3
                    • swirlycool
                      swirlycoolFriday, July 29, 2016 at 11:02 am
                      Free soda? Omg, lucky. I love soda, but not too much :)