Video Of The Week - Why An Entire Turkish Neighborhood Secretly Learned Sign Language



The day began like any other. Muharrem, a hearing-impaired young man and his sister, who reside in Istanbul's Bağcılar neighborhood, headed out to complete some chores. Along the way, Muharrem noticed a strange phenomenon. Everyone, from the pedestrian that accidently bumped into him, to the person who sold him bagels, to even the taxi driver, communicated with him using sign language.

It was only when Muharrem's sister led the bemused young man to the town center that he realized the enormity of everything he has just witnessed. Turns out that each and every member of the community had spent a month learning sign language just so that they could communicate with Muharrem.

The well-orchestrated event that took place on December 28th, 2014, was a marketing campaign for Samsung. Called "Hearing Hands," it was the brainchild of advertising agency Leo Burnett, to showcase the opening of a new Samsung Turkey call center for the hearing-impaired. While the advertisement will be a short-term memory for most, Muharrem and his neighbors will never forget the magical day!


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  • grimreeper13
    grimreeper13Thursday, March 7, 2019 at 2:52 pm
    this is so darn sweet , I almost cried. And i almost never cry. I support Muharrem and the people of his community . #def people are still awesome people
    • AmyTuesday, November 20, 2018 at 1:25 pm
      Awesome 👏
      • pakistanfan
        pakistanfanTuesday, May 16, 2017 at 6:56 pm
        Wow. I thought no-one did that anymore
        • elisabethy
          elisabethyTuesday, November 29, 2016 at 9:18 am
          This is touching.
          • ceciliak
            ceciliakMonday, November 28, 2016 at 9:17 am
            I personally thought that this article would be more about how the community learned sign language to talk without the government knowing what they were saying.
            • grimreeper13
              grimreeper13Thursday, March 7, 2019 at 2:48 pm
              me too at one point then i started reading and it is really sweet and heart warming
              • christianribera
                christianriberaMonday, November 28, 2016 at 9:55 am
                you must be so edgy
              • ceciliak
                ceciliakMonday, November 21, 2016 at 9:18 am
                • schoollover
                  schoolloverSunday, November 20, 2016 at 8:36 am
                  • ajg16
                    ajg16Saturday, November 19, 2016 at 12:47 pm
                    That is so nice!
                    • rebeccaoctober2
                      rebeccaoctober2Wednesday, November 16, 2016 at 1:34 pm
                      that was so sad!!! i couldn't help but get tears in my eyes! why don't people do that for people anymore?
                      • hoodini12345
                        hoodini12345Wednesday, November 16, 2016 at 1:15 pm