Video Of The Week - Why An Entire Turkish Neighborhood Secretly Learned Sign Language



The day began like any other. Muharrem, a hearing-impaired young man and his sister, who reside in Istanbul's Bağcılar neighborhood, headed out to complete some chores. Along the way, Muharrem noticed a strange phenomenon. Everyone, from the pedestrian that accidently bumped into him, to the person who sold him bagels, to even the taxi driver, communicated with him using sign language.

It was only when Muharrem's sister led the bemused young man to the town center that he realized the enormity of everything he has just witnessed. Turns out that each and every member of the community had spent a month learning sign language just so that they could communicate with Muharrem.

The well-orchestrated event that took place on December 28th, 2014, was a marketing campaign for Samsung. Called "Hearing Hands," it was the brainchild of advertising agency Leo Burnett, to showcase the opening of a new Samsung Turkey call center for the hearing-impaired. While the advertisement will be a short-term memory for most, Muharrem and his neighbors will never forget the magical day!


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  • hoodini12345
    hoodini12345Wednesday, November 16, 2016 at 1:15 pm
    • owlette
      owletteMonday, November 14, 2016 at 2:22 pm
      This video is so sad. I nearly cried. I would definitely do that for someone who cant here.
      • thezodiackiller
        thezodiackillerMonday, November 14, 2016 at 11:08 am
        Wow. These people prove that not everyone in the Middle East is evil.
        • vivamexico
          vivamexicoWednesday, October 19, 2016 at 12:21 pm
          The effort, the sincerity, and the love from that act is absolutely touching!
          • vivamexico
            vivamexicoWednesday, October 19, 2016 at 12:14 pm
            The effort, the sincerity, and the love put into this act is simply touching!
            • MagicSunday, August 28, 2016 at 4:20 pm
              The neighbourhood was so nice to him!
              • MagicSunday, August 28, 2016 at 4:19 pm
                I nearly cried!
                • kaziaMonday, April 25, 2016 at 11:23 am
                  thats sad
                  • kaziaMonday, April 25, 2016 at 11:21 am
                    • CrazyWednesday, November 4, 2015 at 7:30 am
                      I am deaf I sign language.