Video Of The Week - Social Experiment Tests The Kindness Of Londoners

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Photo Credit: Action Productions

How do Londoners react when they see a stranger in distress? Do they ignore the person's plight or rush to help? That is what the folks at Action Productions, a newly established ethically driven creative agency recently tested on the streets of the bustling city.

Photo Credit: Action Productions

The social experiment that was recorded using hidden cameras involved three disparate scenarios. In one, an elderly lady with a cane contemplates how to climb a flight of stairs while lugging a heavy suitcase. In another, a tired subway passenger places a sign on his chest requesting fellow passengers to wake him when the train arrives at a certain station. The third is a classic case of a woman struggling with bags of groceries only to get one knocked down by a careless passerby. To the creative agency's delight, in all three cases, good Samaritans immediately came to the rescue. Each was a serenaded by an A Cappella choir.

Photo Credit: Action Productions

The results of the experiment may not come as a surprise for those that live in small towns with close-knit communities. However, they were in this case because the residents of large metropolitan cities like London have a reputation for being aloof and uncaring. Fortunately, that is not true, at least as far as Londoners go!

Resources: telegraph.co.uk, dailymail.co.uk

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190 Comments
  • iamgood
    iamgoodSunday, June 14, 2020 at 5:10 pm
    so nice
    • animereina2020
      animereina2020Sunday, June 14, 2020 at 11:16 am
      Everyone needs to show kindness, especially this time of year, where there is so much bad going on.
      • GirlSunday, June 23, 2019 at 1:14 pm
        I thnk thet was an amazing video hose people diserve a award now a day people will nochlk something out of yoyr hand just lleave you it can make you feel bad so those pople show being kind is a real thing #bekind
        • mz_3163
          mz_3163Wednesday, May 8, 2019 at 6:36 am
          it shows integrity
          • hiTuesday, April 16, 2019 at 7:05 am
            I defiantly would help those people!!!!!
            • chinaWednesday, April 10, 2019 at 9:27 am
              awesome articale and very meaning articale
              • thankThursday, April 4, 2019 at 7:24 am
                cool
                • hiTuesday, April 2, 2019 at 12:53 pm
                  so nice
                  • hamburgerTuesday, April 2, 2019 at 12:50 pm
                    love this though so nice
                    • hamburgerTuesday, April 2, 2019 at 12:49 pm
                      this is so good because I love people who help and care for each other