Video Of The Week - Social Experiment Tests The Kindness Of Londoners


Photo Credit: Action Productions

How do Londoners react when they see a stranger in distress? Do they ignore the person's plight or rush to help? That is what the folks at Action Productions, a newly established ethically driven creative agency recently tested on the streets of the bustling city.

Photo Credit: Action Productions

The social experiment that was recorded using hidden cameras involved three disparate scenarios. In one, an elderly lady with a cane contemplates how to climb a flight of stairs while lugging a heavy suitcase. In another, a tired subway passenger places a sign on his chest requesting fellow passengers to wake him when the train arrives at a certain station. The third is a classic case of a woman struggling with bags of groceries only to get one knocked down by a careless passerby. To the creative agency's delight, in all three cases, good Samaritans immediately came to the rescue. Each was a serenaded by an A Cappella choir.

Photo Credit: Action Productions

The results of the experiment may not come as a surprise for those that live in small towns with close-knit communities. However, they were in this case because the residents of large metropolitan cities like London have a reputation for being aloof and uncaring. Fortunately, that is not true, at least as far as Londoners go!


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  • GirlSunday, June 23, 2019 at 1:14 pm
    I thnk thet was an amazing video hose people diserve a award now a day people will nochlk something out of yoyr hand just lleave you it can make you feel bad so those pople show being kind is a real thing #bekind
    • mz_3163
      mz_3163Wednesday, May 8, 2019 at 6:36 am
      it shows integrity
      • hiTuesday, April 16, 2019 at 7:05 am
        I defiantly would help those people!!!!!
        • chinaWednesday, April 10, 2019 at 9:27 am
          awesome articale and very meaning articale
          • thankThursday, April 4, 2019 at 7:24 am
            • hiTuesday, April 2, 2019 at 12:53 pm
              so nice
              • hamburgerTuesday, April 2, 2019 at 12:50 pm
                love this though so nice
                • hamburgerTuesday, April 2, 2019 at 12:49 pm
                  this is so good because I love people who help and care for each other
                  • baconTuesday, April 2, 2019 at 12:49 pm
                    I wish people were like that everywere and not just in London.
                    • potatoTuesday, April 2, 2019 at 9:07 am
                      wow people are very nice