Temporary Life-Size Candy Land Delights Fans At California's Santa Monica Pier


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Life-Size Candy Land on the Santa Monica Pier (Photo Credit: Werther’s Original/Twitter)

In case you missed it, April 5 was National Caramel Day. To mark the holiday, which honors the soft sugary confection, August Storck KG, manufacturer of the popular caramel-flavored Werther’s Original candy, teamed up with toymaker Hasbro to create a life-size version of Candy Land. Open only for the day, from 10 a.m. to 6 p.m., the massive game board, located on the Santa Monica Pier in Santa Monica, California, was completely free for fans of all ages to enjoy.

“The Santa Monica Pier is a 100-year-old landmark that evokes nostalgic feelings for visitors and is a popular family destination,” said Meredith Suffron, Werther’s Original director of marketing. “We saw the opportunity to use this location to bring our products to life in a way that lets people experience the Werther’s Original brand. Our hope is that ‘Candy Land: The Werther’s Caramel Edition Game’ brings back feelings of nostalgia for those who grew up with these classic brands.”

Werther’s Woods (Photo Credit: Werther’s Original/Twitter)

To reach Caramel Castle, visitors had to traverse through mouth-watering Caramel Popcorn Mountains, Werther’s Woods, and a Caramel Creme Lagoon. Though the displays were inedible, there were plenty of free samples of delicious Werther’s Original available to help fulfill any caramel cravings. Those unable to make it to the life-size board game had to settle for a with a digital version created specially for the occasion.

Caramel Popcorn Mountains (Photo Credit: Werther’s Original/Twitter)

Candy Land was created in 1948 by retired school teacher Eleanor Abbott while she was recovering from polio in a San Diego hospital. After successfully testing it with the kids in the hospital, she submitted it to the Milton Bradley Company. First released in 1949, Candy Land was an instant hit and soon became the company’s best selling game, surpassing its previous top seller, Uncle Wiggly. In 1984, Hasbro acquired Milton Bradley and updated the game with new art, a story line, and interesting characters. While the modern-day Candy Land may look different from Abott’s original creation, it continues to be one of the most popular board games in the world, selling more than one million copies a year!

Resources: losangeles.cbslocal.com,smdp.com,wikipedia.org

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Reading Comprehension (10 questions)

  1. What was significant about April 5?
  2. How did the makers of Werther’s Original celebrate the occasion?

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What do you think is the secret to Candy Land’s continued success?


Vocabulary in Context

“The Santa Monica Pier is a 100-year-old landmark that evokes nostalgic feelings for visitors and is a popular family destination,” said Meredith Suffron,...

  • taytayFriday, January 11, 2019 at 1:44 pm
    • AllyThursday, December 27, 2018 at 10:19 am
      I love the video you showed.🐰
      • Dark kingMonday, December 17, 2018 at 9:06 am
        The board game is fun I have it
        • Dark kingMonday, December 17, 2018 at 9:05 am
          • izzy22Monday, December 10, 2018 at 7:59 am
            • KikidoyoulovemeTuesday, December 4, 2018 at 7:59 pm
              I what to go there looks SOOOO FUN AND I WANT TO EAT IT IT LOOKS SOO YUMY
              • rileymae
                rileymaeFriday, November 30, 2018 at 8:13 am
                i love candy land i am gona ask my mom right now if we can go to California
                • skull04
                  skull04Thursday, November 29, 2018 at 5:19 pm
                  • pleasant potatoThursday, November 29, 2018 at 9:18 am
                    I want one in my backyard
                    • cizaxipamecida
                      cizaxipamecidaThursday, November 29, 2018 at 8:50 am
                      if only I didn't already have cavaties Lol

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