Television advertisements have come a long way since luxury watch manufacturer Bulova aired the first 9-second clip in 1941. Today, companies like to publicize their wares in clever ways that subtly draw attention to their products or technology. The most recent example of this is "Afterglow", a branded content film created by Sweetwater Productions in collaboration with Swedish agency Ahlstrand & Wallgren to showcase the technology behind the new Philips Ambilight Television....
Read news articleOn September 23rd, 2014, Dutch airline KLM released a YouTube video that made everyone who saw it, wish they could travel on the airline, and forget a possession or two. That's because the short clip depicted a cute beagle aptly named "Sherlock" as the newest and most efficient member of the airline's lost and found service....
Read news articleWhile most of us are just resigned to the fact that potato chip bags contain more air than snack, some South Korean college students decided it was time to show manufacturers that consumers were well aware of the fact, and were not too thrilled about it....
Read news articleOn Sunday, August 31st, 352 kitesurfers made their way to the pristine beaches of Tarifa, a small town on the south coast of Spain, to attempt a new Guinness World record for the largest en masse kitesurf, over one nautical mile....
Read news articleWhile daredevils like Nik Wallenda make it look easy, tightrope walking is not for the faint of heart under any circumstances. Now imagine trying the feat thousands of feet above the ground, on a three-inch-wide rope tied to two floating hot air balloons! That is exactly the stunt two French men tried to pull off on February 6th, 2013, in South of France....
Read news articleIn the last six years, Nik Wallenda has conducted numerous death-defying tightrope walks, including one across the Niagara Falls, in 2012. But the one he has been dreaming about ever since he can remember, is crossing the mighty Grand Canyon - And while the National Park officials would not grant him permission, on Sunday June 23rd, he came pretty close to achieving it, by walking across the nearby Little Colorado Gorge, that lies on Navajo land....
Read news articleIf you are an avid skier, right about now, you are probably moaning and groaning about the end of the season and wondering what you are going to do for the rest of the year. Here's an idea - How about wave skiing? Sounds a little crazy? It sure is, which is probably why there are extremely few people in the world that have even tried it and only one, that seems to indulge in it on a regular basis....
Read news articleSwedish retailer IKEA has garnered a worldwide following for its stylish but affordable furniture and accessories. However in China, the store is popular for an entire different reason - As a destination to relax, catch up with friends and even, take long naps!...
Read news articleOn Friday June 15th, 2012, hundreds of thousands of people watched with abated breath as 33-year old stuntman Nik Wallenda, fulfilled a dream he has harbored since he was two years old - Traverse 1,800 feet across one of the world's mightiest waterfalls, balanced on a two-inch wire that had been strung 180 feet in the air....
Read news article