Jelly Belly Makes For A Sweet (And Superhit) Single!

By Kavi Dolasia on November 21, 2011

Word Search

Twenty-six year old singer/songwriter Kina Grannis, was looking for a creative way to film the music video of her new hit single 'In Your Arms'. That's when her director Greg Jardin came up with the crazy suggestion of making the entire set with Jelly Beans.

While it sounded like a great idea, it was not easy to implement. Greg who was inspired by Jelly Bean mosaic artists like Roger Rocha and Malcom West, began by asking a friend to sketch the 2,460 scenes that would be part of the video. Each scene was then animated on his computer in the sequence it would appear.

Then began the real work - Hand creating each frame! Greg projected each scene from the computer to a board and with the help of 30 dedicated volunteers, filled the backgrounds with jelly beans. While some frames took only 5 minutes, others, took as long as three hours and that was with three volunteers working simultaneously.

Once that was done, it was time for Kina to perform her magic. Before filming the actual video, Greg recorded the singer acting out the entire song, which he then super-imposed on the animation created on his computer. This gave him a better idea of how the music video would turn out. Kina then sang the final version, most of it lying down on the frames with a glass placed in between.

The 3-minute video took 2 years and 288,000 yummy jelly beans (donated by the Jelly Belly Company) to make. But the result as you can see, is pretty stunning and the song is not too bad either. Judging from the over 3 million views the video has garnered on YouTube since it was launched, Kina, who received this year's MTV award for Best Web-Born artist, seems to have created another super hit song! Now all I am wondering is, what did they do with all those Jelly Beans??


VocabularyPlay Game

to use your custom avatar.
  • smiley6
    smiley6Tuesday, October 18, 2016 at 2:20 pm
    Wow ! This is awesome !
    • callie13
      callie13Tuesday, October 18, 2016 at 10:02 am
      this is so amazing i can't believe it took them 2 years to finish that is so cool and takes so much patients. =) ;) :()
      • violastar
        violastarMonday, October 10, 2016 at 12:41 pm
        The jellybean scenes look delicious!
        • enderwiggin
          enderwigginMonday, October 10, 2016 at 11:02 am
          thats really incredible how they did all f makes me want to go do something that creative...
          • bookworm88
            bookworm88Monday, October 10, 2016 at 9:04 pm
            I do it all the time XD
          • bookworm88
            bookworm88Sunday, October 9, 2016 at 10:01 am
            Wow that's extremely awesome!
            • riptide16
              riptide16Sunday, October 9, 2016 at 6:29 am
              • ThatDudeThursday, September 15, 2016 at 5:15 pm
                Its Like a Modern day Sledgehammer!
                • awsmfox
                  awsmfoxThursday, September 8, 2016 at 4:57 pm
                  pic by pic lol
                  • goosey
                    gooseyFriday, September 2, 2016 at 9:35 pm
                    That was amazing! I couldn't do even 2 frames.
                    • hc3
                      hc3Tuesday, June 28, 2016 at 8:38 pm
                      So much work....She's a good singer, too.

                      Recent Comments

                      pandacutie wrote:

                      Awwwwww!!! 😍 that is so sweet!
                      Video Of The Week — Humpback Wh...

                      get recked wrote:

                      very cool they should have them ...
                      Can An Elevated Bus Solve China'...

                      Our Apps and Plugins