Jelly Belly Makes For A Sweet (And Superhit) Single!

By Kavi Dolasia on November 21, 2011

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Twenty-six year old singer/songwriter Kina Grannis, was looking for a creative way to film the music video of her new hit single 'In Your Arms'. That's when her director Greg Jardin came up with the crazy suggestion of making the entire set with Jelly Beans.

While it sounded like a great idea, it was not easy to implement. Greg who was inspired by Jelly Bean mosaic artists like Roger Rocha and Malcom West, began by asking a friend to sketch the 2,460 scenes that would be part of the video. Each scene was then animated on his computer in the sequence it would appear.

Then began the real work - Hand creating each frame! Greg projected each scene from the computer to a board and with the help of 30 dedicated volunteers, filled the backgrounds with jelly beans. While some frames took only 5 minutes, others, took as long as three hours and that was with three volunteers working simultaneously.

Once that was done, it was time for Kina to perform her magic. Before filming the actual video, Greg recorded the singer acting out the entire song, which he then super-imposed on the animation created on his computer. This gave him a better idea of how the music video would turn out. Kina then sang the final version, most of it lying down on the frames with a glass placed in between.

The 3-minute video took 2 years and 288,000 yummy jelly beans (donated by the Jelly Belly Company) to make. But the result as you can see, is pretty stunning and the song is not too bad either. Judging from the over 3 million views the video has garnered on YouTube since it was launched, Kina, who received this year's MTV award for Best Web-Born artist, seems to have created another super hit song! Now all I am wondering is, what did they do with all those Jelly Beans??

Resources: odditycentral.com, digitaljournal.com

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670 Comments
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  • violetpotter199
    violetpotter199Friday, January 8, 2016 at 5:47 pm
    Awesome! She is a great singer.
    • Lil swag masterThursday, December 10, 2015 at 10:49 am
      So cool and sweet
      • minerzlife
        minerzlifeThursday, December 10, 2015 at 10:21 am
        she so hot😏
        • luna23
          luna23Thursday, December 3, 2015 at 4:58 pm
          OMG SO COOL
          • jainiyaf
            jainiyafFriday, November 13, 2015 at 9:18 am
            awesome
            • cinthya
              cinthyaWednesday, October 28, 2015 at 11:29 am
              omg I love this song
              • smiley4
                smiley4Monday, October 19, 2015 at 4:00 pm
                That is so cool! That would be really cool and fun to do if it didn't take two years! And using 288,000 jelly beans just to make a 3 minute video!
                • cinthya
                  cinthyaWednesday, October 28, 2015 at 11:31 am
                  no kidding
                • isastarplayerTuesday, October 13, 2015 at 5:05 pm
                  so cool but if it was candy I eat it then take pictures
                  • cooledWednesday, October 7, 2015 at 9:51 am
                    awsome thats cool
                    • cooledWednesday, October 7, 2015 at 9:40 am
                      wow

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