Why Swedish Retailer IKEA Is So Popular In China (It's Not The Furniture)!

By Meera Dolasia on August 13, 2012

CCSS NCSS-3 Word Search

Swedish retailer IKEA has garnered a worldwide following for its stylish but affordable furniture and accessories. However in China, the store is popular for an entire different reason - As a destination to relax, catch up with friends and even, take long naps!

Each day, when the store's nine Chinese locations open, about 20,000 (30,000 on weekends) customers, some from faraway places, eagerly flock in. A few head to the cafeteria, while others seek out comfortable couches and beds and settle down with their books, knitting or simply snuggle under a comforter and take a nap.

While some leave in a few hours others, turn the visit into a day-long excursion - Starting with a warm cinnamon roll and coffee breakfast or a hot dog and ice cream lunch, followed by a nap, some family pictures, and finally, just before the store closes for the day, a dinner of braised mushrooms and rice.

Among the people that actually come to look at what the store has to offer are a percentage that browse for design ideas, reserving their purchases for other cheaper stores. Despite all these rather dire-sounding statistics, the Swedish company does not appear to be worried - In fact, they are planning to add five new stores to their nine existing Chinese locations.

The company believes that by allowing the people to relax and enjoy their furniture, they are simply building a clientele of the future - One that will only buy from IKEA once they can afford to. Given that their 2011 retail sales in China came to a whopping $2.7 trillion dollars and is up 16% from the previous year, they sure seem to know what they are talking about!

Resources: odditycentral.com,cnbc.com, forbes.com

Share by EmailShare on FacebookShare on Google+Share on TwitterShare on tumblrShare on StumbleUponShare on PinterestShare on RedditShare on Edmodo
114 Comments
to use your custom avatar.
  • smileyface4life
    ikea rocks!! i <3 thier food
    • sdfgds5/24/2014
      :) Ikea rocks!!!
      • pugball5/8/2014
        ikea is awesome we have ones near us ITS GOOD TO BE SWEDISH!
        • ikyra_marie
          ikyra_marie2/27/2014
          <3 iKea
          • kennabear2/24/2014
            i wish we had one in nebraska
            • headream100
              headream10012/3/2013
              Cool!
              • rainbowunicorn
                rainbowunicorn11/21/2013
                do they ever wash the sheets?
                • mintshine
                  mintshine7/20/2013
                  I love Ikea and I beg to come whenever we go there!
                  • lionsrcute1
                    lionsrcute12/27/2014
                    I always get lost there. -.-
                  • marshmellowlove
                    Good thing their is an IKEA in Denver or I would FREAK!
                    • marshmellowlove
                      It's their second home.;)

                      Vocabulary

                      accessoriesbrowsedestinationdireexcursiongarnered

                      Geography

                      ChinaSweden

                      Most Popular Articles

                      Hong Kong Invaded By 1600 Paper Mache Pandas!
                      Two-Year-Old Peanut Crowned 'World's Ugliest Dog'
                      Hong Kong Invaded By 1600 Paper Mache Pandas!
                      National Ice Cream Month Starts Today!
                      Minecraft As A Mandatory Subject In School? Sweet!
                      Boo Mania Sweeps Over America (And The World)!
                      Are You Ready To 'Gangnam Style'?
                      Video Of The Week - World's Youngest Successful Singer!

                      Latest Comments

                      Bridget wrote:

                      Crazy, but cool
                      Video Of The Week - British Comp...

                      yellow lemon wrote:

                      i know write
                      World's Largest Sand Sculpting F...

                      cool wrote:

                      hey that tots awesome
                      World's Largest Sand Sculpting F...

                      ALA