Jelly Belly Makes For A Sweet (And Superhit) Single!

By Kavi Dolasia on November 21, 2011

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Twenty-six year old singer/songwriter Kina Grannis, was looking for a creative way to film the music video of her new hit single 'In Your Arms'. That's when her director Greg Jardin came up with the crazy suggestion of making the entire set with Jelly Beans.

While it sounded like a great idea, it was not easy to implement. Greg who was inspired by Jelly Bean mosaic artists like Roger Rocha and Malcom West, began by asking a friend to sketch the 2,460 scenes that would be part of the video. Each scene was then animated on his computer in the sequence it would appear.

Then began the real work - Hand creating each frame! Greg projected each scene from the computer to a board and with the help of 30 dedicated volunteers, filled the backgrounds with jelly beans. While some frames took only 5 minutes, others, took as long as three hours and that was with three volunteers working simultaneously.

Once that was done, it was time for Kina to perform her magic. Before filming the actual video, Greg recorded the singer acting out the entire song, which he then super-imposed on the animation created on his computer. This gave him a better idea of how the music video would turn out. Kina then sang the final version, most of it lying down on the frames with a glass placed in between.

The 3-minute video took 2 years and 288,000 yummy jelly beans (donated by the Jelly Belly Company) to make. But the result as you can see, is pretty stunning and the song is not too bad either. Judging from the over 3 million views the video has garnered on YouTube since it was launched, Kina, who received this year's MTV award for Best Web-Born artist, seems to have created another super hit song! Now all I am wondering is, what did they do with all those Jelly Beans??

Resources: odditycentral.com, digitaljournal.com

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693 Comments
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  • iifreeze
    iifreezeThursday, December 1, 2016 at 5:52 pm
    Mindblown.
    • iifreeze
      iifreezeMonday, November 28, 2016 at 7:31 pm
      Amazing!!! In the end, it will all be... EATEN!
      • smiley6
        smiley6Tuesday, October 18, 2016 at 2:20 pm
        Wow ! This is awesome !
        • callie13
          callie13Tuesday, October 18, 2016 at 10:02 am
          this is so amazing i can't believe it took them 2 years to finish that is so cool and takes so much patients. =) ;) :()
          • violastar
            violastarMonday, October 10, 2016 at 12:41 pm
            The jellybean scenes look delicious!
            • demosthenes
              demosthenesMonday, October 10, 2016 at 11:02 am
              thats really incredible how they did all f that..it makes me want to go do something that creative...
              • bookworm88
                bookworm88Monday, October 10, 2016 at 9:04 pm
                I do it all the time XD
              • bookworm88
                bookworm88Sunday, October 9, 2016 at 10:01 am
                Wow that's extremely awesome!
                • riptide16
                  riptide16Sunday, October 9, 2016 at 6:29 am
                  #JELLYBEANS!
                  • ThatDudeThursday, September 15, 2016 at 5:15 pm
                    Its Like a Modern day Sledgehammer!
                    • awsmfox
                      awsmfoxThursday, September 8, 2016 at 4:57 pm
                      pic by pic lol

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