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The World Wildlife Fund (WWF) is an international non-profit organization that is constantly trying to remind us to do the right thing to save the Earth - whether it be by protecting endangered wildlife and environments, reversing global warming or, using our limited natural resources in a sustainable manner.
In order to increase public awareness of these rather dire issues, they rely heavily on advertisement campaigns. Over the years, they have come up with some really creative ones, designed so that they are powerful, eye-catching and most importantly, get the message across.
This recent one however, is the most fun because it involves some sharp observation skills. While at first sight it looks just like a picturesque rainforest, look closer and you will be able to find something else - animals. These, of course are not just random animals, but those that are at risk of becoming endangered if, we do not stop deforestation.
Though forests still cover 30 percent of earth, they are diminishing at an alarming rate. WWF estimates that in the last 40 years, we have managed to decimate about 20% of the Amazon forest, which amazingly enough is more than the amount cut down in the previous 450 years! Experts fear that if the rate of deforestation continues, we will lose all our rainforests by the year 2051!
Hopefully, this powerfully graphic reminder will help at least curb the rate, which brings us to the real question - How many animals were you able to spot without looking at the poster below? Be sure to let us know by adding your comments - Remember, no cheating!
Resources: thedesigninsipiration.com, trendhunter.com