Denmark's Generous Store 'Sells' Chocolates For Good Deeds


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How cool would it be if you could walk into your local confectionery store and pick up a box of candy for just promising to do a good deed! Sounds too good to be true? Not, if you live in Denmark, where the aptly named 'Generous Store' is doing exactly that!

And, it does not handout just any candy either, but one made by famous Danish chocolate company, Anthon Berg. Located in central Copenhagen, the pop-up store, which opened its doors to the public last month, is the brainchild of creative agency Robert/Bison & Like Minded, who came up with the idea as a unique way to advertise the chocolates.

Customers will not notice anything different when they first walk in. Just like any other chocolate store, the Generous Store too, features mouth-watering displays of all its offerings. However, as they look closer they will realize that none of the boxes have price tags. Instead, their tags have good deeds like 'Serve breakfast in Bed', 'Clean the house for a week', 'Don't lie to your dad for week', etc. etc.

Once the customer decides on the chocolate (and the good deed), they simply take the box and walk over to strategically placed iPad stations. But, instead of swiping their credit card, they log on to their Facebook account and pledge to do the deed stipulated on their candy box on to both their and the receiver's wall. Then they take the chocolate and leave! Given that the company is not going to monitor whether the person follows through on his/her promise, the entire transaction is based on an honor system.

Surprisingly though, thanks to the peer pressure that comes with posting the intention on a venue that all their friends can see, the project has been amazingly successful. Anthon Berg's Facebook page is inundated with gratitude from the receivers of these good deeds.

Though this store will not be open forever, the residents of Copenhagen are sure enjoying both the chocolates and the good deeds for now and, Anthon Berg is definitely garnering a huge amount of publicity throughout the world - A win win for everyone involved!


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  • khuf9059
    khuf9059over 1 year
    that's soo cool
    • 16moonchan
      16moonchanalmost 5 years
      a good deed for a good chocolate
      • chickenalmost 5 years
        I whant to eat those to
        • beardies_rulealmost 5 years
          wish I could eat those, ( REAL GOOD )
          • kittylover101
            kittylover101over 6 years
            This is so awesome
            • foodie11
              foodie11over 6 years
              WE NEED THIS. Correction: I NEED THIS.
              • cholo over 6 years
                i love chocolate..
                • luisover 6 years
                  • gothgeekover 6 years
                    this is a good idea and a bad idea at the same time. it is a great idea to sell chocolates so that people can do good deeds but what happens when a person walks into the store, says they will do a good deed and gets some chocolates, but they do not actually do that good deed? it is very risky.
                    • Ice cream girlover 6 years
                      I don't like chocolate that much🙌