Disney's MagicBands Make Theme Park Experience Even More "Magical"



What's more magical than being at a Disney theme park? How about being at one where everything from tickets to park itinerary, fast passes, and even dinner reservations, is taken care of before you even enter the park. Sounds too good to be true? Then you have not met Disney's incredible MagicBands!

Currently available only for visitors at the Walt Disney World Resort in Orlando, the simple albeit stylish wristbands are designed to make visitors lives easier the minute they book their tickets online. Those that decide to buy the $12.95 USD MagicBands can instantly select their favorite rides. Their request is quickly analyzed by the company's smart servers to create a custom itinerary, complete with a map that can be viewed on a smartphone. MagicBands also enables them to reserve their fast passes electronically.

But we get ahead of ourselves. For visitors that choose the "Magic Express" option, the royal treatment begins the minute they land in Orlando. That's because they are instantly whisked away in a waiting shuttle so they can start their park experience immediately. Mundane stuff like waiting for luggage is done by members of the Disney World Resort staff, who also ensure it is safely delivered to their rooms.

And it gets better. Visitors can link a valid credit card to the MagicBand and free themselves of the burden of looking after their wallets whilst at the park. All they have to do to make any purchase is scan the wristbands at stations that are available at every park store, kiosk, and restaurant.

While the power of the MagicBand is demonstrated throughout the park, nowhere is its impact felt as dramatically as at the "Be Our Guest" restaurant. Visitors can not only use it to make reservations but also place their food order. Hence as soon as they enter the restaurant they are ushered to their tables and served almost immediately. This means that patrons don't waste precious park time waiting around for a table or food.

So how does Disney make this magic happen? The answer lies in the RFID (radio frequency identification) chip embedded inside each MagicBand. Capable of transmitting more than 40-feet in every direction, it can be used for both short and long-range communication. The former comes in handy when guests scan the MagicBands to enter their hotel room or pay for purchases at the park.

Long-range communication allows Disney cast members to enhance visitor experience. For example, in the case of the "Be Our Guest" restaurant, the hostess, and the kitchen receives a signal whenever guests with reservations are on their way. This allows the hostess to greet them by their name and the kitchen staff to get working on their food order. Once they get seated, a radio receiver in the table picks up the signal from their MagicBands and triangulates their location using another receiver in the ceiling. This allows the waitstaff to know exactly what to deliver at each table.

For parents, MagicBands is like having a superpower. For kids, it's just the kind of magic they expect from the "happiest place on earth." And in case you're wondering, Disney does plan to make MagicBands available at other parks as soon as all the minor technology kinks have been ironed out.

Resources: wired.com, ocregister.com,slashgear.com

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  • katnissparis777
    katnissparis777Thursday, September 17, 2020 at 6:12 am
    who else is reading this in 2020 and is like "thats so cool"
    • groove
      grooveThursday, March 19, 2020 at 7:04 am
      the video is so awesome. don't you know. if you ever go to disney make seur you go to disney world because they have more parks and more rides.
      • coThursday, April 18, 2019 at 12:38 pm
        • DreamMonday, March 25, 2019 at 11:34 am
          That girl looked hilarious when she walked into the door.
          • Madison Thursday, March 7, 2019 at 12:17 pm
            I'm going to Disney World in 2 days can't wait so excited.!!!
            • emma-story24
              emma-story24Friday, March 22, 2019 at 2:46 am
              That's very exiting!!!!
            • SummerSaturday, February 23, 2019 at 4:35 pm
              We just went there and we had so much fun
              • GRYFFINDOR!!!Tuesday, December 18, 2018 at 3:15 pm
                • Cool BeansWednesday, December 12, 2018 at 8:05 am
                  This is bad
                  • emma-story24
                    emma-story24Friday, March 22, 2019 at 2:45 am
                    I went to disney park in Orlando and had that MagicBand. it wasen't bad at all!! tell me why you think it's bad Cool Beans!!!!!!!!!
                  • disneyThursday, December 6, 2018 at 7:22 am
                    i love disney!!! ihave been there and have one it isa memory.
                    • Ghost rider Friday, October 26, 2018 at 6:11 am
                      I have one