Thousands of Pikachus Take Over Japanese Streets

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Pikachu Outbreak (Photo Credit: @yosum58 via twitter)

For the past four years, the Minato Mirai district of Yokohama, Japan has been bringing Pokémon’s most famous character to life with a Pikachu Outbreak Festival. The event, which features numerous fun activities, including colorful parades with thousands of people dressed in Pikachu costumes, began in 2014 to promote an upcoming Pokémon movie. It was such a success that its sponsors, the Pokémon Company, decided to make it an annual, week-long extravaganza.

This year’s festival, held from August 9 to 15, had a Brazilian carnival theme and attracted almost two million fans. Entitled “Pikachu Dake Ja Nai Pikachu Tairyo Hasseichu” or “The Not Just Pikachu Pikachu Outbreak,” the event, co-sponsored by Niantic the developer and publisher of mobile game Pokémon Go, was the first of its kind to include other popular Pocket Monsters as well.

2016 Pikachu Outbreak (Photo Credit: The Pokemon Company)

The week-long celebration of the electric rodents featured multiple free shows, including a “Pikachu stroll,” where 20 Pikachus departed Queen’s Square Yokohama, swaying side-to-side to a whistle. A welcome addition to this year’s festivities was the “Dripping Wet Splash Show,” which provided both audience and participants with some much-needed relief from the hot sun. 2017 also boasted the largest Pikachu Carnival Parade, where performers and more than 100 Pikachus danced to a Latin-inspired tune.

The highlight of the festival was the opportunity for Pokémon GO Trainers to traverse Yokohama and its beautiful parks and capture over 120 million Pokémon, including over 15 million Pikachus as well as other hard-to-find Pocket Monsters such as Chansey and Larvitar. For a thrilling finale, on August 14, some Pokémon masters teamed up with friends and other players to battle the game’s most valuable character, Mewtwo, at the specially created Pokémon GO park.

Pokémon Go Stadium (Photo Credit:

The Yokohama Pokémon GO celebration, the largest real-world gaming event yet, was one of many organized by Niantic to celebrate the mobile game’s one-year anniversary. The company has also held successful Pokémon Go Fests in Illinois, Denmark, Prague, Sweden, and the Netherlands, and many more are scheduled in various other European countries before the end of the year.


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  1. What has been happening in the Minato Mirai district of Yokohama for the past four years?
  2. How did the event begin?

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  • amaditoFriday, November 17, 2017 at 12:47 pm
    • black9drag0n
      black9drag0nFriday, November 17, 2017 at 9:40 am
      I love pikachu so much!
      • black9drag0n
        black9drag0nFriday, November 17, 2017 at 9:39 am
        :) awesome
        • PersonThursday, November 16, 2017 at 4:51 pm
          So funny
          • jbrezzy10202006
            jbrezzy10202006Thursday, November 16, 2017 at 12:17 pm
            wow people really love pokemon 😝😝😝
            • chabra
              chabraThursday, November 16, 2017 at 10:54 am
              so cool
              • chaseThursday, November 16, 2017 at 8:48 am
                0my god
                • ilumanatittiThursday, November 16, 2017 at 8:27 am
                  me loooove pookemans gooooooooooo gooota cat dem alllllllllllllllll
                  • hiThursday, November 16, 2017 at 8:24 am
                    • Pokémon CardsWednesday, November 15, 2017 at 1:55 pm
                      So cool! An amazing article!

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