Thousands of Pikachus Take Over Japanese Streets

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Pikachu Outbreak (Photo Credit: @yosum58 via twitter)

For the past four years, the Minato Mirai district of Yokohama, Japan has been bringing Pokémon’s most famous character to life with a Pikachu Outbreak Festival. The event, which features numerous fun activities, including colorful parades with thousands of people dressed in Pikachu costumes, began in 2014 to promote an upcoming Pokémon movie. It was such a success that its sponsors, the Pokémon Company, decided to make it an annual, week-long extravaganza.

This year’s festival, held from August 9 to 15, had a Brazilian carnival theme and attracted almost two million fans. Entitled “Pikachu Dake Ja Nai Pikachu Tairyo Hasseichu” or “The Not Just Pikachu Pikachu Outbreak,” the event, co-sponsored by Niantic the developer and publisher of mobile game Pokémon Go, was the first of its kind to include other popular Pocket Monsters as well.

2016 Pikachu Outbreak (Photo Credit: The Pokemon Company)

The week-long celebration of the electric rodents featured multiple free shows, including a “Pikachu stroll,” where 20 Pikachus departed Queen’s Square Yokohama, swaying side-to-side to a whistle. A welcome addition to this year’s festivities was the “Dripping Wet Splash Show,” which provided both audience and participants with some much-needed relief from the hot sun. 2017 also boasted the largest Pikachu Carnival Parade, where performers and more than 100 Pikachus danced to a Latin-inspired tune.

The highlight of the festival was the opportunity for Pokémon GO Trainers to traverse Yokohama and its beautiful parks and capture over 120 million Pokémon, including over 15 million Pikachus as well as other hard-to-find Pocket Monsters such as Chansey and Larvitar. For a thrilling finale, on August 14, some Pokémon masters teamed up with friends and other players to battle the game’s most valuable character, Mewtwo, at the specially created Pokémon GO park.

Pokémon Go Stadium (Photo Credit: PokemonGolive.com)

The Yokohama Pokémon GO celebration, the largest real-world gaming event yet, was one of many organized by Niantic to celebrate the mobile game’s one-year anniversary. The company has also held successful Pokémon Go Fests in Illinois, Denmark, Prague, Sweden, and the Netherlands, and many more are scheduled in various other European countries before the end of the year.

Resources: Pokemongolive.com,japantimes.co.jp,tourcharade.com,yokohomajapan.com

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  1. What has been happening in the Minato Mirai district of Yokohama for the past four years?
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The week-long celebration of the Electric Rodents featured multiple free shows, including a “Pikachu stroll,” where 20 Pikachus departed Queen’s Square Yokohama, swaying...

2068 Comments
  • NinjaWednesday, January 23, 2019 at 9:32 am
    + i respect him too
    • NinjaWednesday, January 23, 2019 at 9:31 am
      I cant believe how much they respect pikachu
      • Cosmic warriorTuesday, January 22, 2019 at 9:06 am
        PIKACHU IS SOOOO CUTE
        • chloedeluna
          chloedelunaWednesday, January 16, 2019 at 4:04 pm
          The mall was crammed with a lot of people! Pikachu shall rule the world..!
          • catloverTuesday, January 15, 2019 at 8:24 am
            I love pokemon so much!!!
            • kleptocats
              kleptocatsSunday, January 6, 2019 at 10:03 am
              I love how they celebrate pokemon
              • coolkid59Thursday, December 27, 2018 at 1:12 pm
                why just pikachus
                • chloedeluna
                  chloedelunaWednesday, January 16, 2019 at 4:04 pm
                  Because Pikachus are awesome~!
                • StoicNoivernSunday, December 23, 2018 at 12:41 pm
                  This is low key scary
                  • TMNTfancatThursday, December 20, 2018 at 10:38 am
                    I love Pokemon as much as I love Sailor Moon
                    • TMNTfancatThursday, December 20, 2018 at 10:37 am
                      It's funny, because I'm wearing a Pokemon shirt! (Pika-Pi! Pikachu!)

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