Ruby, The First New Chocolate Variety In 80 Years, Is Naturally Pink And Fruity!


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New variety of Ruby chocolate introduced by Barry Callebaut (Photo Credit: Callebaut)

Tired of having to choose between dark, milk, or white chocolate? Then you may want to try the pink-hued ruby. Created by Swiss chocolatier Barry Callebaut, the all-natural confection is the first new variety to come to market since Nestlé introduced the world to white chocolate in 1930.

Unveiled at a special launch event in Shanghai, China on September 5, 2017, ruby offers a new gastronomic experience, one that is not bitter, milky, or sweet. Callebaut describes the flavor as a “tension between berry-fruitiness and luscious smoothness.”

Ruby chocolate gets its hue and color from a unique cocoa bean (Photo Credit Callebaut)

The Zurich-based manufacturer also asserts that no berries, berry flavor, or color are used to create the new confection. Instead, the all-natural chocolate gets its hue, and unusual taste, from the unique ruby bean. It belongs to the same species of cacao plants used to create traditional chocolate but contains a unique mix of compounds.

While Callebaut will not reveal the proprietary process used to extract the pink color and fruity taste, the company says it took their research team along with experts from Jacob’s University, 13 years to unlock the ruby bean’s attributes.

Photo Credit: Callebaut

Those looking to get their hands on the mouth-watering confection will have to be patient. The company, which has conducted several successful taste tests with chocolate connoisseurs in China and other parts of the world, is currently seeking partners to bring it to market. Callebaut estimates it will be at least another six to eighteen months before the fourth variety of chocolate is available to consumers!


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  • bella513
    bella513Friday, June 25, 2021 at 6:44 am
    • mattchien
      mattchienWednesday, June 16, 2021 at 10:48 pm
      • tanqrsketch87
        tanqrsketch87Tuesday, December 8, 2020 at 5:47 am
        Woah I mean,First China comes out with EDIBLE GOLD and now this????Great creation because i feel like why cant chocolate be anything but brown?I would really like to try it some day.By the way can you guys tell us if it came from a cocoa bean?Or some sort of dragon fruit or guava?I would really like to know.
        • strange_thing
          strange_thingFriday, February 26, 2021 at 12:40 pm
          it comes from a ruby bean, a kind of cocoa bean
        • zaks
          zaksTuesday, November 17, 2020 at 10:11 am
          Wow, I love chocolate that sounds absolutely delicious!
          • lenikhvadagiani
            lenikhvadagianiTuesday, November 3, 2020 at 6:15 am
            I tried that chocolate before and it is so yummy!!!!!
            • ladybug21
              ladybug21Friday, September 11, 2020 at 2:16 pm
              Wow i would really like to try that its looks really cool and yummy pink chocolate and its natural who new?💗🍫
              • rch9
                rch9Wednesday, September 9, 2020 at 10:30 am
                I love chocolate espshely pink chocolate I LOVE PINK!!!!!!!!
                • strange_one
                  strange_oneTuesday, September 1, 2020 at 7:48 am
                  if i dont get to eat 10 packs of this at least once in my life, i will have no choice but to drown myself in a bottle of water (im very short)
                  • cr4td4l
                    cr4td4lFriday, June 26, 2020 at 7:42 am
                    I want It NOW
                    • cr4td4l
                      cr4td4lThursday, June 25, 2020 at 11:00 pm
                      GIMME ALL