Ruby, The First New Chocolate Variety In 80 Years, Is Naturally Pink And Fruity!


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New variety of Ruby chocolate introduced by Barry Callebaut (Photo Credit: Callebaut)

Tired of having to choose between dark, milk, or white chocolate? Then you may want to try the pink-hued ruby. Created by Swiss chocolatier Barry Callebaut, the all-natural confection is the first new variety to come to market since Nestlé introduced the world to white chocolate in 1930.

Unveiled at a special launch event in Shanghai, China on September 5, 2017, ruby offers a new gastronomic experience, one that is not bitter, milky, or sweet. Callebaut describes the flavor as a “tension between berry-fruitiness and luscious smoothness.”

Ruby chocolate gets its hue and color from a unique cocoa bean (Photo Credit Callebaut)

The Zurich-based manufacturer also asserts that no berries, berry flavor, or color are used to create the new confection. Instead, the all-natural chocolate gets its hue, and unusual taste, from the unique ruby bean. It belongs to the same species of cacao plants used to create traditional chocolate but contains a unique mix of compounds.

While Callebaut will not reveal the proprietary process used to extract the pink color and fruity taste, the company says it took their research team along with experts from Jacob’s University, 13 years to unlock the ruby bean’s attributes.

Photo Credit: Callebaut

Those looking to get their hands on the mouth-watering confection will have to be patient. The company, which has conducted several successful taste tests with chocolate connoisseurs in China and other parts of the world, is currently seeking partners to bring it to market. Callebaut estimates it will be at least another six to eighteen months before the fourth variety of chocolate is available to consumers!


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  • ladybug21
    ladybug21Friday, September 11, 2020 at 2:16 pm
    Wow i would really like to try that its looks really cool and yummy pink chocolate and its natural who new?💗🍫
    • rch9
      rch9Wednesday, September 9, 2020 at 10:30 am
      I love chocolate espshely pink chocolate I LOVE PINK!!!!!!!!
      • strange_one
        strange_oneTuesday, September 1, 2020 at 7:48 am
        if i dont get to eat 10 packs of this at least once in my life, i will have no choice but to drown myself in a bottle of water (im very short)
        • the_wolf
          the_wolfFriday, June 26, 2020 at 7:42 am
          I want It NOW
          • the_wolf
            the_wolfThursday, June 25, 2020 at 11:00 pm
            GIMME ALL
            • hannah969
              hannah969Monday, May 25, 2020 at 8:56 pm
              Yum! Hope I can Try it!
              • bsc
                bscSunday, May 24, 2020 at 9:26 am
                Wow! It looks really good!
                • bookfan2008
                  bookfan2008Sunday, May 24, 2020 at 6:39 am
                  Looks good! I really like chocolatte!
                  • bluecottoncandy
                    bluecottoncandyThursday, May 14, 2020 at 12:33 pm
                    mmm... so yummy!
                    • shaodongxu
                      shaodongxuSaturday, February 22, 2020 at 6:36 pm
                      It is yummy.