Ruby, The First New Chocolate Variety In 80 Years, Is Naturally Pink And Fruity!

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New variety of Ruby chocolate introduced by Barry Callebaut (Photo Credit: Callebaut)

Tired of having to choose between dark, milk, or white chocolate? Then you may want to try the pink-hued ruby. Created by Swiss chocolatier Barry Callebaut, the all-natural confection is the first new variety to come to market since Nestlé introduced the world to white chocolate in 1930.

Unveiled at a special launch event in Shanghai, China on September 5, 2017, ruby offers a new gastronomic experience, one that is not bitter, milky, or sweet. Callebaut describes the flavor as a “tension between berry-fruitiness and luscious smoothness.”

Ruby chocolate gets its hue and color from a unique cocoa bean (Photo Credit Callebaut)

The Zurich-based manufacturer also asserts that no berries, berry flavor, or color are used to create the new confection. Instead, the all-natural chocolate gets its hue, and unusual taste, from the unique ruby bean. It belongs to the same species of cacao plants used to create traditional chocolate but contains a unique mix of compounds.

While Callebaut will not reveal the proprietary process used to extract the pink color and fruity taste, the company says it took their research team along with experts from Jacob’s University, 13 years to unlock the ruby bean’s attributes.

Photo Credit: Callebaut

Those looking to get their hands on the mouth-watering confection will have to be patient. The company, which has conducted several successful taste tests with chocolate connoisseurs in China and other parts of the world, is currently seeking partners to bring it to market. Callebaut estimates it will be at least another six to eighteen months before the fourth variety of chocolate is available to consumers!


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  1. What three chocolate varieties are currently available to consumers?
  2. What new variety has Barry Callebaut created?

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  • Spooky JimTuesday, September 19, 2017 at 9:58 am
    This looks like the best chocolate EVER!!!!!!!!!!!!!!!
    • lTuesday, September 19, 2017 at 9:24 am
      Man i'm hungry now
      • izzyTuesday, September 19, 2017 at 9:11 am
        I LOVEEEEEEEEEE the video!!!!!!!
        • noracists
          noracistsTuesday, September 19, 2017 at 8:49 am
          My Friend and I want to try it.
          • L dudeTuesday, September 19, 2017 at 8:12 am
            This is awesome! Makes me hungry though :(
            • hahahahaTuesday, September 19, 2017 at 8:10 am
              pretty cool
              • Hermine GrangerMonday, September 18, 2017 at 4:26 pm
                I really have to try this. FYI has anyone had it yet?
                • SMILEMonday, September 18, 2017 at 4:12 pm
                  FINALLY NEW CHOCOLATE
                  • wierdoMonday, September 18, 2017 at 4:03 pm
                    cool i want Oneeeeeeeee
                    • Golden FoxMonday, September 18, 2017 at 3:52 pm
                      AWESOME i cant wait to try it. I bet it tastes fruity :p

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