Ruby, The First New Chocolate Variety In 80 Years, Is Naturally Pink And Fruity!


New variety of Ruby chocolate introduced by Barry Callebaut (Photo Credit: Callebaut)

Tired of having to choose between dark, milk, or white chocolate? Then you may want to try the pink-hued ruby. Created by Swiss chocolatier Barry Callebaut, the all-natural confection is the first new variety to come to market since Nestlé introduced the world to white chocolate in 1930.

Unveiled at a special launch event in Shanghai, China on September 5, 2017, ruby offers a new gastronomic experience, one that is not bitter, milky, or sweet. Callebaut describes the flavor as a “tension between berry-fruitiness and luscious smoothness.”

Ruby chocolate gets its hue and color from a unique cocoa bean (Photo Credit Callebaut)

The Zurich-based manufacturer also asserts that no berries, berry flavor, or color are used to create the new confection. Instead, the all-natural chocolate gets its hue, and unusual taste, from the unique ruby bean. It belongs to the same species of cacao plants used to create traditional chocolate but contains a unique mix of compounds.

While Callebaut will not reveal the proprietary process used to extract the pink color and fruity taste, the company says it took their research team along with experts from Jacob’s University, 13 years to unlock the ruby bean’s attributes.

Photo Credit: Callebaut

Those looking to get their hands on the mouth-watering confection will have to be patient. The company, which has conducted several successful taste tests with chocolate connoisseurs in China and other parts of the world, is currently seeking partners to bring it to market. Callebaut estimates it will be at least another six to eighteen months before the fourth variety of chocolate is available to consumers!


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  • shaodongxu
    shaodongxuSaturday, February 22, 2020 at 6:36 pm
    It is yummy.
    • candygirlTuesday, October 8, 2019 at 9:38 am
      i love chocolate too but its allready 2019 when is it gonna come out
      • SlothSaturday, August 17, 2019 at 4:50 am
        on a scale from 1 to 100 I like chocolate as a 100!!!!!!!!!!!!
        • inmemoryofcpr
          inmemoryofcprTuesday, June 11, 2019 at 3:20 pm
          I haven't tried that yet and it is already 2019 lolll
          • WILLMonday, April 29, 2019 at 8:49 am
            • EggWednesday, April 24, 2019 at 12:31 pm
              so cool! wish I could try some.
              • jilliang
                jilliangTuesday, April 2, 2019 at 3:42 pm
                I want to try one so bad! I wonder what it will taste like. Can't wait!
                • nafy
                  nafyThursday, March 28, 2019 at 10:14 am
                  I want to try one now!!!
                  • ClokFriday, March 22, 2019 at 7:02 pm
                    • K1Tuesday, March 12, 2019 at 8:45 am
                      That looks delicious!!!!