Temporary Life-Size Candy Land Delights Fans At California's Santa Monica Pier


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Life-Size Candy Land on the Santa Monica Pier (Photo Credit: Werther’s Original/Twitter)

In case you missed it, April 5 was National Caramel Day. To mark the holiday, which honors the soft sugary confection, August Storck KG, manufacturer of the popular caramel-flavored Werther’s Original candy, teamed up with toymaker Hasbro to create a life-size version of Candy Land. Open only for the day, from 10 a.m. to 6 p.m., the massive game board, located on the Santa Monica Pier in Santa Monica, California, was completely free for fans of all ages to enjoy.

“The Santa Monica Pier is a 100-year-old landmark that evokes nostalgic feelings for visitors and is a popular family destination,” said Meredith Suffron, Werther’s Original director of marketing. “We saw the opportunity to use this location to bring our products to life in a way that lets people experience the Werther’s Original brand. Our hope is that ‘Candy Land: The Werther’s Caramel Edition Game’ brings back feelings of nostalgia for those who grew up with these classic brands.”

Werther’s Woods (Photo Credit: Werther’s Original/Twitter)

To reach Caramel Castle, visitors had to traverse through mouth-watering Caramel Popcorn Mountains, Werther’s Woods, and a Caramel Creme Lagoon. Though the displays were inedible, there were plenty of free samples of delicious Werther’s Original available to help fulfill any caramel cravings. Those unable to make it to the life-size board game had to settle for a with a digital version created specially for the occasion.

Caramel Popcorn Mountains (Photo Credit: Werther’s Original/Twitter)

Candy Land was created in 1948 by retired school teacher Eleanor Abbott while she was recovering from polio in a San Diego hospital. After successfully testing it with the kids in the hospital, she submitted it to the Milton Bradley Company. First released in 1949, Candy Land was an instant hit and soon became the company’s best selling game, surpassing its previous top seller, Uncle Wiggly. In 1984, Hasbro acquired Milton Bradley and updated the game with new art, a story line, and interesting characters. While the modern-day Candy Land may look different from Abott’s original creation, it continues to be one of the most popular board games in the world, selling more than one million copies a year!

Resources: losangeles.cbslocal.com,smdp.com,wikipedia.org

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  • tennisgirl798
    tennisgirl798Wednesday, April 21, 2021 at 10:34 pm
    • jazmine2008
      jazmine2008Wednesday, April 21, 2021 at 6:53 pm
      OMG i loved playing candy land when i was little!!! but i would always loose the cards so me and my sister just used dice instead. #please follow if you played candy land as a kid#
      • bunnyrabbit_ivy
        bunnyrabbit_ivyWednesday, April 21, 2021 at 5:56 pm
        Man! Can’t believe I missed it!
        • nightcolony442
          nightcolony442Wednesday, April 21, 2021 at 12:46 pm
          WOW!! I play candy land all the time, and played it a lot when I was young, this is great
          • nauen
            nauenSunday, April 4, 2021 at 4:43 pm
            so cool and awesome!!
            • kittylover111
              kittylover111Thursday, March 4, 2021 at 7:39 am
              • fox1568
                fox1568Tuesday, March 2, 2021 at 4:25 am
                I want to do that!!!
                • unicorn87
                  unicorn87Sunday, January 31, 2021 at 6:01 pm
                  I could drive there. that is amazing!
                  • chocolk
                    chocolkSunday, January 3, 2021 at 11:13 am
                    woahh that is ammaaazing!!!!!!😲😍🤩
                    • sky_dragon
                      sky_dragonSaturday, December 26, 2020 at 8:29 pm
                      Wow! That's amazing!