Temporary Life-Size Candy Land Delights Fans At California's Santa Monica Pier


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Life-Size Candy Land on the Santa Monica Pier (Photo Credit: Werther’s Original/Twitter)

In case you missed it, April 5 was National Caramel Day. To mark the holiday, which honors the soft sugary confection, August Storck KG, manufacturer of the popular caramel-flavored Werther’s Original candy, teamed up with toymaker Hasbro to create a life-size version of Candy Land. Open only for the day, from 10 a.m. to 6 p.m., the massive game board, located on the Santa Monica Pier in Santa Monica, California, was completely free for fans of all ages to enjoy.

“The Santa Monica Pier is a 100-year-old landmark that evokes nostalgic feelings for visitors and is a popular family destination,” said Meredith Suffron, Werther’s Original director of marketing. “We saw the opportunity to use this location to bring our products to life in a way that lets people experience the Werther’s Original brand. Our hope is that ‘Candy Land: The Werther’s Caramel Edition Game’ brings back feelings of nostalgia for those who grew up with these classic brands.”

Werther’s Woods (Photo Credit: Werther’s Original/Twitter)

To reach Caramel Castle, visitors had to traverse through mouth-watering Caramel Popcorn Mountains, Werther’s Woods, and a Caramel Creme Lagoon. Though the displays were inedible, there were plenty of free samples of delicious Werther’s Original available to help fulfill any caramel cravings. Those unable to make it to the life-size board game had to settle for a with a digital version created specially for the occasion.

Caramel Popcorn Mountains (Photo Credit: Werther’s Original/Twitter)

Candy Land was created in 1948 by retired school teacher Eleanor Abbott while she was recovering from polio in a San Diego hospital. After successfully testing it with the kids in the hospital, she submitted it to the Milton Bradley Company. First released in 1949, Candy Land was an instant hit and soon became the company’s best selling game, surpassing its previous top seller, Uncle Wiggly. In 1984, Hasbro acquired Milton Bradley and updated the game with new art, a story line, and interesting characters. While the modern-day Candy Land may look different from Abott’s original creation, it continues to be one of the most popular board games in the world, selling more than one million copies a year!

Resources: losangeles.cbslocal.com,smdp.com,wikipedia.org


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  • adroit_avimimus
    I wish I went there! I LOVE board games, and I also LOVE candy! Perfect combo! And they even had plenty of free samples of delicious Werther’s Original!! Delish! Candy really is a sweet treat for everyone to enjoy! 🍬🍭
    • lunae
      lunaeover 1 year
      That must've been fun for the fans at California's Santa Monica. I didn't even know about it and wow I can't believe that the to companies teamed up and created a life size Candy Land!😊🍬🍭
      • unknown_user13
        unknown_user13over 1 year
        That looks SWEET and DELISH!!! My favorite (type of any) candy is CARAMEL (and my second favorite is gum, any flavor)!!🍭
        • rina
          rinaover 1 year
          This is appic,it's bad I don't live in USA 😕 😔 I want to live in USA 🇺🇸 after the covid-19 ,I'l go to the USA first. I hope you enjoy~!
          • elladora1022
            elladora1022over 1 year
            This is epic, too bad I don't live in the USA😥, for those that live there hope you have a good time.😀Like and follow.👍🏻
            • sweaterweather0
              sweaterweather0over 1 year
              Epic! I love caramel! Do you like your caramel soft? Following you do!
              • dorischou
                dorischouover 1 year
                I've got the original board game but i think this is more interesting!
                • unipug2
                  unipug2over 1 year
                  OH WOW! I loved Candy land growing up! My favorite part was lollipop forest!
                  • mattchien
                    mattchienalmost 2 years
                    • mattchien
                      mattchienalmost 2 years
                      wow!!!it's like "perfect"!!!