Temporary Life-Size Candy Land Delights Fans At California's Santa Monica Pier


Life-Size Candy Land on the Santa Monica Pier (Photo Credit: Werther’s Original/Twitter)

In case you missed it, April 5 was National Caramel Day. To mark the holiday, which honors the soft sugary confection, August Storck KG, manufacturer of the popular caramel-flavored Werther’s Original candy, teamed up with toymaker Hasbro to create a life-size version of Candy Land. Open only for the day, from 10 a.m. to 6 p.m., the massive game board, located on the Santa Monica Pier in Santa Monica, California, was completely free for fans of all ages to enjoy.

“The Santa Monica Pier is a 100-year-old landmark that evokes nostalgic feelings for visitors and is a popular family destination,” said Meredith Suffron, Werther’s Original director of marketing. “We saw the opportunity to use this location to bring our products to life in a way that lets people experience the Werther’s Original brand. Our hope is that ‘Candy Land: The Werther’s Caramel Edition Game’ brings back feelings of nostalgia for those who grew up with these classic brands.”

Werther’s Woods (Photo Credit: Werther’s Original/Twitter)

To reach Caramel Castle, visitors had to traverse through mouth-watering Caramel Popcorn Mountains, Werther’s Woods, and a Caramel Creme Lagoon. Though the displays were inedible, there were plenty of free samples of delicious Werther’s Original available to help fulfill any caramel cravings. Those unable to make it to the life-size board game had to settle for a with a digital version created specially for the occasion.

Caramel Popcorn Mountains (Photo Credit: Werther’s Original/Twitter)

Candy Land was created in 1948 by retired school teacher Eleanor Abbott while she was recovering from polio in a San Diego hospital. After successfully testing it with the kids in the hospital, she submitted it to the Milton Bradley Company. First released in 1949, Candy Land was an instant hit and soon became the company’s best selling game, surpassing its previous top seller, Uncle Wiggly. In 1984, Hasbro acquired Milton Bradley and updated the game with new art, a story line, and interesting characters. While the modern-day Candy Land may look different from Abott’s original creation, it continues to be one of the most popular board games in the world, selling more than one million copies a year!

Resources: losangeles.cbslocal.com,smdp.com,wikipedia.org

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  • crazycat3000
    crazycat3000Monday, November 25, 2019 at 7:54 am
    good i am gonna get this game and play it with my family i have 100 family members i have so meany couins i cant count
    • blankMonday, November 11, 2019 at 11:24 am
      i really want to go
      • roblox boiMonday, November 11, 2019 at 6:13 am
        • KeannaFriday, October 25, 2019 at 6:59 am
          • roblox sutartMonday, October 7, 2019 at 5:06 pm
            bruh i got the game but life size is overpower so cool but homework on dis
            • gachawolfie🐺🐺Tuesday, September 10, 2019 at 7:53 am
              😋 Looks so delicious 😋
              • RoseySaturday, July 6, 2019 at 8:29 pm
                Yummy i could eat that all up but it wouldake me fat
                • helot
                  helotWednesday, June 12, 2019 at 7:18 pm
                  • pineapple1409
                    pineapple1409Thursday, May 30, 2019 at 7:53 am
                    i want candy now, caramel please
                    • unicornsreally
                      unicornsreallyTuesday, May 28, 2019 at 8:11 pm
                      I love candy so much. You can play the game that is fun to play and you can get prizes while you are playing the game . You can fish for your prize in the lagoon . You can play with your family at home . It will be fun with friends and family just to spend time. You can eat the candy that you get while playing the game. It looks good to eat while playing the game. It looks awesome and cool to eat all the candy that was there .