Pizza Hut's Pie-Ordering Sneakers Are Like None Other


Photo Credit: Pizza Hut

When the 2018 March Madness — the NCAA Division I Men's Basketball Tournament — began, Pizza Hut knew that avid fans wouldn’t want to miss a second of the games. So, for the second consecutive year, the company partnered with custom sneaker designer Dominic Chambrone, aka “The Shoe Surgeon,” to create stylish footwear that could be used to order pizzas. Dubbed Pie Tops II, the limited edition high-tops were available in two colors: a red version to match Pizza Hut’s signature red logo and a more neutral tan color to emulate the pizza crust.

To activate the pizza-ordering function, wearers downloaded a special app on their smartphone and connected to the hand-stitched shoes via Bluetooth. When the hunger pangs hit, all they had to do was press a button on the right shoe, confirm their address and pizza order on the app, and wait for the doorbell to ring. While last year’s Pie Tops were only capable of ordering pizza, this year, the wearer could also pause the game by clicking on the button on the left shoe. Pizza Hut market officer Zipporah Allen said, "It's called March Madness for a reason. We don't want anyone to miss a play while answering the door to get their pizza."

Photo Credit:Pizza Hut

Unlike 2017, when the sneakers were just a promotional item introduced as a publicity stunt, this year Pizza Hut released 50 pairs in various sizes for men, women, and teenagers, on online retail site Hypebeast. Unfortunately, the shoes, which went on sale the week of March 19th, were instantly snatched up by fans, which means those of you hoping to order pizzas with just a tap of your feet will have to wait till next year’s March Madness! Hopefully, the third version of Pie Tops will be better and more widely available!


Get the Workbook for this article!

Workbook contains: Article, Reading Comprehension, Critical Thinking Questions, Vocabulary in Context (+ answers), Multiple Choice Quiz (+ answers), Parts of Speech Quiz (+ answers), Vocabulary Game (+ answers)
Cite Article
  • cutefurrygamer
    cutefurrygamerWednesday, May 27, 2020 at 5:15 pm
    • animereina25
      animereina25Thursday, May 21, 2020 at 6:12 pm
      Now you can walk in pie style!😉👍
      • bsc
        bscMonday, April 27, 2020 at 3:09 pm
        • bookfan2007
          bookfan2007Monday, April 27, 2020 at 1:43 pm
          Waste of money 💰 but cool 😎 follow me if you agree
          • zoey10
            zoey10Tuesday, March 10, 2020 at 7:06 am
            those are cool shoes
            • patriotscosmos
              patriotscosmosMonday, March 9, 2020 at 7:16 am
              wast of money
              • zion2714
                zion2714Monday, March 2, 2020 at 7:09 am
                I want the now
                • visco
                  viscoMonday, March 2, 2020 at 5:58 am
                  wow so cool you know
                  • torinkerins
                    torinkerinsMonday, March 2, 2020 at 5:45 am
                    • twiz
                      twizMonday, March 2, 2020 at 5:28 am
                      I really like how they look