Pizza Hut's Pie-Ordering Sneakers Are Like None Other

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Photo Credit: Pizza Hut

When the 2018 March Madness — the NCAA Division I Men's Basketball Tournament — began, Pizza Hut knew that avid fans wouldn’t want to miss a second of the games. So, for the second consecutive year, the company partnered with custom sneaker designer Dominic Chambrone, aka “The Shoe Surgeon,” to create stylish footwear that could be used to order pizzas. Dubbed Pie Tops II, the limited edition high-tops were available in two colors: a red version to match Pizza Hut’s signature red logo and a more neutral tan color to emulate the pizza crust.

To activate the pizza-ordering function, wearers downloaded a special app on their smartphone and connected to the hand-stitched shoes via Bluetooth. When the hunger pangs hit, all they had to do was press a button on the right shoe, confirm their address and pizza order on the app, and wait for the doorbell to ring. While last year’s Pie Tops were only capable of ordering pizza, this year, the wearer could also pause the game by clicking on the button on the left shoe. Pizza Hut market officer Zipporah Allen said, "It's called March Madness for a reason. We don't want anyone to miss a play while answering the door to get their pizza."

Photo Credit:Pizza Hut

Unlike 2017, when the sneakers were just a promotional item introduced as a publicity stunt, this year Pizza Hut released 50 pairs in various sizes for men, women, and teenagers, on online retail site Hypebeast. Unfortunately, the shoes, which went on sale the week of March 19th, were instantly snatched up by fans, which means those of you hoping to order pizzas with just a tap of your feet will have to wait till next year’s March Madness! Hopefully, the third version of Pie Tops will be better and more widely available!

Resources: blog.pizzahut.com.

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activateavidconsecutivedubbedemulatehigh-topsneutralpangspromotional
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Reading Comprehension (8 questions)

  1. What is March Madness?
  2. What kind of shoes did Pizza Hut introduce to ensure fans didn’t miss a moment of the games ?
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After reading about the Pie Tops, would you be more inclined to buy...

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Vocabulary in Context

“Dubbed Pie Tops II, the limited edition hightops were available in two colors: a red version to match Pizza Hut’s signature red logo and a more neutral tan...

1585 Comments
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  • guccas motherTuesday, September 18, 2018 at 9:54 am
    nice what an amazin sight
    • guccas brotherTuesday, September 18, 2018 at 9:54 am
      yes nice
      • guccaTuesday, September 18, 2018 at 9:53 am
        wow amazing! i really dont need these tho
        • Janasia GirlTuesday, September 18, 2018 at 8:21 am
          i want those
          • knyhbnmkTuesday, September 18, 2018 at 6:48 am
            cool artical
            • sailor_moon
              sailor_moonMonday, September 17, 2018 at 8:43 am
              OMG LOVE LOVE LOVE THIS
              • pizzaMonday, September 17, 2018 at 8:07 am
                what if you dont mean to click it and you have to pay that would not be good
                • booMonday, September 17, 2018 at 7:34 am
                  lol accomplish
                  • booMonday, September 17, 2018 at 7:33 am
                    cool there a lot of money lol
                    • xxhi_byexx
                      xxhi_byexxMonday, September 17, 2018 at 7:14 am
                      WHATTT NO WAY :O

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