Pizza Hut's Pie-Ordering Sneakers Are Like None Other

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Photo Credit: Pizza Hut

When the 2018 March Madness — the NCAA Division I Men's Basketball Tournament — began, Pizza Hut knew that avid fans wouldn’t want to miss a second of the games. So, for the second consecutive year, the company partnered with custom sneaker designer Dominic Chambrone, aka “The Shoe Surgeon,” to create stylish footwear that could be used to order pizzas. Dubbed Pie Tops II, the limited edition high-tops were available in two colors: a red version to match Pizza Hut’s signature red logo and a more neutral tan color to emulate the pizza crust.

To activate the pizza-ordering function, wearers downloaded a special app on their smartphone and connected to the hand-stitched shoes via Bluetooth. When the hunger pangs hit, all they had to do was press a button on the right shoe, confirm their address and pizza order on the app, and wait for the doorbell to ring. While last year’s Pie Tops were only capable of ordering pizza, this year, the wearer could also pause the game by clicking on the button on the left shoe. Pizza Hut market officer Zipporah Allen said, "It's called March Madness for a reason. We don't want anyone to miss a play while answering the door to get their pizza."

Photo Credit:Pizza Hut

Unlike 2017, when the sneakers were just a promotional item introduced as a publicity stunt, this year Pizza Hut released 50 pairs in various sizes for men, women, and teenagers, on online retail site Hypebeast. Unfortunately, the shoes, which went on sale the week of March 19th, were instantly snatched up by fans, which means those of you hoping to order pizzas with just a tap of your feet will have to wait till next year’s March Madness! Hopefully, the third version of Pie Tops will be better and more widely available!

Resources: blog.pizzahut.com.

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activateavidconsecutivedubbedemulatehigh-topsneutralpangspromotional
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Reading Comprehension (8 questions)

  1. What is March Madness?
  2. What kind of shoes did Pizza Hut introduce to ensure fans didn’t miss a moment of the games ?
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Critical Thinking Challenge

After reading about the Pie Tops, would you be more inclined to buy...

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Vocabulary in Context

“Dubbed Pie Tops II, the limited edition hightops were available in two colors: a red version to match Pizza Hut’s signature red logo and a more neutral tan...

1634 Comments
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  • tiktokgirl
    tiktokgirlMonday, November 12, 2018 at 4:18 pm
    pizza time
    • pipFriday, November 9, 2018 at 11:47 am
      ain't that cool
      • KoaWednesday, November 7, 2018 at 12:46 pm
        cool
        • unicornkittys
          unicornkittysWednesday, November 7, 2018 at 11:06 am
          Next,Shoes that you can......EAT!! plz
          • its_tcwgaming
            its_tcwgamingWednesday, November 7, 2018 at 11:51 am
            @unicornkittys YEEEEES! I would totally eat those everyday after i wore them to basketballl!
          • Holy molyMonday, November 5, 2018 at 5:08 pm
            Wooaahh
            • Mr bwewMonday, November 5, 2018 at 3:18 pm
              Dat cool
              • 21jj.Monday, November 5, 2018 at 8:31 am
                This is cool
                • jojo920
                  jojo920Monday, November 5, 2018 at 7:34 am
                  Finally they make Pizza shoes
                  • hiby
                    hibyMonday, November 5, 2018 at 7:29 am
                    so cool
                    • IDontPlayFortniThursday, November 1, 2018 at 4:17 pm
                      These shoes seem really cool, and I hope they make a new version next year, but sports aren’t really my thing. Do these work of or other shows or movies?

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