Pizza Hut's Pie-Ordering Sneakers Are Like None Other

By

CCSS
Photo Credit: Pizza Hut

When the 2018 March Madness — the NCAA Division I Men's Basketball Tournament — began, Pizza Hut knew that avid fans wouldn’t want to miss a second of the games. So, for the second consecutive year, the company partnered with custom sneaker designer Dominic Chambrone, aka “The Shoe Surgeon,” to create stylish footwear that could be used to order pizzas. Dubbed Pie Tops II, the limited edition high-tops were available in two colors: a red version to match Pizza Hut’s signature red logo and a more neutral tan color to emulate the pizza crust.

To activate the pizza-ordering function, wearers downloaded a special app on their smartphone and connected to the hand-stitched shoes via Bluetooth. When the hunger pangs hit, all they had to do was press a button on the right shoe, confirm their address and pizza order on the app, and wait for the doorbell to ring. While last year’s Pie Tops were only capable of ordering pizza, this year, the wearer could also pause the game by clicking on the button on the left shoe. Pizza Hut market officer Zipporah Allen said, "It's called March Madness for a reason. We don't want anyone to miss a play while answering the door to get their pizza."

Photo Credit:Pizza Hut

Unlike 2017, when the sneakers were just a promotional item introduced as a publicity stunt, this year Pizza Hut released 50 pairs in various sizes for men, women, and teenagers, on online retail site Hypebeast. Unfortunately, the shoes, which went on sale the week of March 19th, were instantly snatched up by fans, which means those of you hoping to order pizzas with just a tap of your feet will have to wait till next year’s March Madness! Hopefully, the third version of Pie Tops will be better and more widely available!

Resources: blog.pizzahut.com.

Cite Article
Vocabulary List
activateavidconsecutivedubbedemulatehigh-topsneutralpangspromotional
1728 Comments
  • kenyonMonday, November 11, 2019 at 10:46 am
    I want those
    • wanesama-156718003617
      wanesama-156718003617Friday, November 8, 2019 at 10:58 am
      i want those
      • EzequielMonday, November 4, 2019 at 6:54 am
        This story is cool. I would want the red sneakers because they look pepperoni. I would order pepperoni and cheese pizza.
        • ballerTuesday, October 15, 2019 at 8:10 am
          yup these awesome i love basketball and pizza
          • curn35Thursday, October 10, 2019 at 5:54 am
            That is cool and awesome
            • unknownMonday, October 7, 2019 at 10:09 am
              cool
              • AmariyonFriday, October 4, 2019 at 10:30 am
                I never new pizza had there on shoes.
                • aliensFriday, October 4, 2019 at 7:51 am
                  this is cool 🍕👍😊:O
                  • billy joeFriday, October 4, 2019 at 7:03 am
                    omg i have them and is lit man
                    • QMonday, September 9, 2019 at 8:54 pm
                      Very cooooool