WestJet's 2019 Christmas "Miracle" Highlights Real Acts of Giving And Receiving


A hologram Blue Santa surprised visitors to the WestJet Christmas tent (Credit: WestJet.com)

Every holiday season, Canada's WestJet airlines finds a unique way to bring Christmas cheer to hundreds of unsuspecting families. Past "miracles" have included surprising weary travelers with iPods, fulfilling extravagant Christmas wishes from passengers aboard two late-night flights, and reuniting loved ones living in different countries for the holidays. In 2019, the company decided to let customers determine if they wanted to keep the generous gift being offered to them or donate it to a family in need.

WestJet's 2019 Christmas "miracle" event took place earlier this month inside a massive blue Santa hat-shaped tent set up in a busy holiday market in Toronto, Canada. Upon entering, visitors found a winter wonderland complete with free hot cocoa, a giant snow globe, snow, and Christmas trees. As families were exploring, a blue Santa hologram suddenly appeared on the horizon. After greeting each of them by name, he encouraged them to pick one of the several gift boxes placed under the trees.

The blue Santa hologram was accompanied by Ebeniza Scrooge, who encouraged visitors to keep the gifts (Credit: WestJet.con)

As soon as the visitor picked a box, its contents — which ranged from two round trip tickets to Europe to a weeklong beach vacation — were displayed on the screen. Santa then asked the excited recipients if they wished to keep the gifts or donate them to families at the Ronald McDonald House. As visitors pondered over their decision, an animated Ebeniza Scrooge (the lone descendant of Ebenezer Scrooge, according to WestJet) hologram popped up to try to convince them to keep their gift.

Visitors who decided to donate their presents had another surprise in store for them — an invite to spend a day with the children and their families at the local Ronald McDonald House. The special Christmas celebration included, among other things, a generous, real-life blue Santa who insisted they keep the presents he gave them.

Gift donors enjoyed a special Christmas celebration at the local Ronald McDonald House (Credit: WestJet.com)

Just like in previous years, the company shared a tear-jerking video from the events on YouTube on December 9, 2019. As Richard Bartrem, WestJet vice-president, Marketing Communications, succinctly said, “The conversation around giving and receiving is a powerful one, and this year’s video finds inspiration in both sides of the story. The authentic reactions and emotions made possible through these acts make this year’s Christmas Miracle truly heartwarming."

Resources: westjet.com,globalnewswire.com

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  • uniquemonique
    uniquemoniqueFriday, March 27, 2020 at 9:20 am
    awwww thats just so sweet!
    • gabbiei
      gabbieiFriday, March 13, 2020 at 8:43 am
      I still gonna believe though
      • dogo29
        dogo29Thursday, March 5, 2020 at 7:16 am
        that was so awesome westjet is so nice
        • rugyhunu-158220953421
          rugyhunu-158220953421Monday, February 24, 2020 at 6:50 am
          that's so cute.
          • coolvibesgirl
            coolvibesgirlSaturday, February 8, 2020 at 4:11 pm
            Christmas magic is so wonderful
            • ecooper45
              ecooper45Tuesday, February 4, 2020 at 11:59 am
              thats really sweet:)
              • mayadream15
                mayadream15Tuesday, February 4, 2020 at 11:47 am
                that was so cool
                • red243
                  red243Thursday, January 30, 2020 at 1:32 pm
                  i need a x-mas mirical
                  • hetozakisedypa
                    hetozakisedypaWednesday, January 29, 2020 at 8:24 am
                    this was a cool thing to see in my way that was nice they give it away.
                    • yosupbro
                      yosupbroSunday, January 26, 2020 at 4:48 pm
                      How do they make them appear like that?