The Humble Chocolate Chip Reimagined

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A Tesla engineer designed a new, improved chocolate chip for Dandelion Chocolates in San Francisco (Credit: Dandelion Chocolate)

To the novice baker, the classic teardrop-shaped baking chip, created by Nestle in 1941, may appear like the perfect mechanism to introduce specks of chocolate to cookies and other treats. However, experts assert that the chip's dense bottom, which blocks the oven heat to retain some shape, prevents the consumer from fully experiencing the luxurious feel and taste of the melted chocolate. Now, Tesla engineer Remy Labesque has rectified the decades-old design flaw with a stylish, pyramid-shaped version that purportedly melts in your mouth, instead of sticking to the teeth like traditional chocolate chips.

The Los Angeles-based industrial engineer decided to undertake the fun project after a conversation with Todd Masonis, a close friend and founder and CEO of Dandelion Chocolate. The San Francisco company, which specializes in small-batch bean-to-bar chocolates, have long avoided the classic chocolate chips in favor of handmade quarter-sized discs for their "Maybe The Very Best Chocolate Chip Cookie." Though the end result ensured the famous cookie lived up to its name, the process of creating the chocolate was extremely time-consuming, especially given that the company went through more than 50 pounds of discs a week!

Tesla engineer Remy Labesque spent three years designing the new chocolate chip (Credit: Dandelion Chocolate)

When Masonis was upgrading Dandelion's chocolate production facilities, he asked Labesque to help him design a chocolate chip that could be mass-produced while retaining the qualities of the company's hand-made discs. The entrepreneur says, "We had multiple goals: to melt [on your tongue] but hold up as pretty big chunks in our chocolate chip cookies. And also having our own unique design and personality—we wanted that to shine."

It took Labesque, who was paid for his efforts in chocolate, three years — and numerous tasty trials — to create a shape that met Dandelion's superior flavor and sensation requirements. The final design is neither a square nor a hexagon but something that resembles a flattened Dreidel, albeit with thin, tapered edges. This, according to Labesque, causes the chip to melt faster and optimizes the surface area that strikes the tongue, creating a luxurious feel in the mouth. More importantly, the chocolate chip can be easily mass-produced in molds inside a factory.

"The chocolate chip has 70% cacao, and the rest is cane sugar, so they wanted it not to come out too strong," says Masonis. "We tried early taste tests. Our chocolate is honestly pretty strong, so we wanted shape or experience that isn't too overwhelming. The flat shape helps slow down the experience."

The pyramid-shaped chocolate chips melt in the mouth mouth for the optimum taste (Credit: Dandelion Chocolate)

A delighted Labesque agrees, saying, "I'm happy with the elegance of the chip, they melt consistently in baking, and the form interacts with all five taste receptors in the mouth, showcasing the single-origin chocolate flavors beautifully."

The new and improved baking chips, which are also delicious to snack on, are available for sale on the company's website for $30 for a 17.6-ounce bag. While that is about ten times the price of Nestle's classic chocolate chips, the splurge may be worth it given the high chocolate quality and, of course, the chips' superior melting skills!

Resources: www.fastcompany.com, popularmechanics

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251 Comments
  • hermione377
    hermione377Tuesday, September 29, 2020 at 7:39 am
    SAVE THE CHOCOLATE CHIP AS WE KNOW IT I LIKE THE NORMAL ONE!!! \/ "
    • jojosiwafan
      jojosiwafanTuesday, September 29, 2020 at 6:57 am
      I love chocolate at any place at any time
      • voulter
        voulterMonday, September 28, 2020 at 5:59 pm
        I love chocolate especially chocolate cake.
        • weissci
          weissciMonday, September 28, 2020 at 12:45 pm
          yum the look the same as a normal cookie
          • mamamia16
            mamamia16Monday, September 28, 2020 at 6:40 am
            they look good but they probably taste exactly the same.
            • unigirl39
              unigirl39Sunday, September 27, 2020 at 10:54 am
              Gimme all that chocolate!!!
              • l-wolfy
                l-wolfySaturday, September 26, 2020 at 5:17 pm
                I don't like some chocolate 🍫🍪
                • minecrafmonster
                  minecrafmonsterSaturday, September 26, 2020 at 11:30 am
                  I luv chocolate
                  • uwugrl123
                    uwugrl123Saturday, September 26, 2020 at 11:22 am
                    OH YEAH CHOCLATE IS MEEEE WORLD
                    • kikikami
                      kikikamiMonday, September 28, 2020 at 7:37 am
                      YAAA DA COOKIES ARE DA BEST
                    • cocobear_321
                      cocobear_321Thursday, September 24, 2020 at 2:14 pm
                      Omg chocolate is my ALL - TIME favorite candy! Reading it makes me want to eat some THIS INSTANT!! P.S. Hershey ROCKS)
                      • undyne-dayanat
                        undyne-dayanatSaturday, September 26, 2020 at 5:23 pm
                        bruh are classic chocolate chips not good enough for people.30 dollars is rediculous.Not gonna lie it does look good and yes Hershy does rock