Electreon Wants To Transform Roadways Into Charging Stations

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Electreon hopes to wirelessly charge cars on the go (Credit: Electreon)

Electric vehicle (EV) sales have sharply escalated over the past three years. However, their overall global market share remains extremely low. It ranges from about 16 percent in China to just 4.5 percent in the US. One of the biggest hurdles to widespread EV car adoption is the fear of running out of charge while on the road. Israeli startup Electreon hopes to eliminate "range anxiety" by transforming highways into Electric Road Systems (ERS) that wirelessly charge vehicles as they drive.

Electreon's proprietary copper coils, embedded inside the pavement, wirelessly transmit energy from the electric grid to a receiver under the vehicle. The battery gets charged whenever an EV drives or stops on the road. For all other vehicles, it serves as a regular road. The company asserts that dozens of cars can be charged simultaneously without putting additional pressure on the electricity grid.

Electreon's copper coils are embedded in the pavement (Credit: Electreon)

After successful tests in Israel, Sweden, Italy, and Germany, the ERS is now coming to the US. Fittingly, the first electric road will be built in Detroit, Michigan — the birthplace of the modern automobile. The pilot program, spearheaded by the Michigan Department of Transportation, will entail retrofitting a one-mile-long stretch of pavement in Corktown — Detroit's oldest neighborhood — by 2023.

Electreon maintains that widespread implementation of its easy-to-install technology would eliminate "range anxiety" and help drive EV sales. It would also allow for smaller batteries and make EVs more affordable.

SparkCharge has built portable charging stations for electric cars (Credit: Sparkcharge.com)

But not everyone is convinced that the ERS is feasible on a large scale. For the technology to work, all EVs would have to be equipped with a charging pad, which currently costs about $4,000. The bigger hurdle, however, is the cost of retrofitting pavements. The one-mile-long pilot project in Detroit will cost Michigan a steep $1.9 million, with Electreon contributing the rest.

Sam Abuelsamid, a principal research analyst for Guidehouse Insights, says, "Building this stuff into roadways will add a substantial amount of cost to road infrastructure. We have a hard enough time just paying for normal pavement." The expert also points out that only 90% of the energy produced through the wireless charging is transferred to the battery, compared to the 96% transmitted when using a cable.

Massachusetts-based startup SparkCharge is taking a different approach to solving "range anxiety." The company has built portable EV chargers that fit inside the car's trunk and provide a full charge when needed. Hopefully, the various solutions will encourage more people to switch to clean-energy vehicles.

Resources: Dallasfed.org, michigancentral.com, cbsnews.com, businessinsider.com, axios.com

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76 Comments
  • cutedoglover
    cutedoglover3 months
    That’s c00l
    • highclass
      highclass7 months
      In my opinion, this could be a big change to our environment. Cleaner environments will benefit the animals. This will also decrease the worries of people who drive these EVs. But, not everyone can afford these EVs and the charging pads for this to work. This may change in a good way but not all people can afford this.
      • zarkinpants
        • adroit_avimimus
          With gas prices nowadays, it would actually be better to get an electric car.. both for your wallet and the environment!
          • summer_beach
            summer_beach8 months
            So the Electric cars get free charging as they drive and the gas cars have to stop and get gas for $4.00 per gallon? I
            • iheartpuppies
              People think of crazy ideas.
              • c00lkiddd
                c00lkiddd8 months
                the environment will be at a much safer state when people use Electric Vehicles from now on. Make sure to keep this earth clean and stay safe <3
                • justkid9175
                  justkid91758 months
                  I Like this idea
                  • paulaprom
                    paulaprom9 months
                    I really like this Idea.I hape in the future we will all use electric cars.
                    • kyrymiri
                      kyrymiri9 months
                      Cool. I'm going to buy this car.