If this 3D printer is $5,000 then not a lot of people will have access to this sorta technology. So I think that if this was shared to the public like how Hershey is planning on doing. Then it adds on to how personalize it could be. For example someone could easily buy a box of chocolates for $10. While with the new machine Hershey might share with people brings more variety than what there already is today.