The Cadbury Chocolate Company in New Zealand hosts an annual competition entitled 'Unleash the Goo'. The rules of the contest are simple. Contestants have to purchase one or more Cadbury Creme Eggs, pick a fun way to unleash its 'goo' and film it.
Once they are happy with their creation, they can upload the video to the company's site and hope to win the $5,000 NZD prize money. As would be expected the contest has become very popular in New Zealand, with even Kindergartners getting into the spirit this year. The first video was created by four-year olds at Botany Downs Kindergarten in Auckland . For more videos check out unleashthegoo.