Ever dreamed you could just walk over to a tree and pluck some money? Your wish would have come true if you lived in Sydney, Australia and happened to come to this park on that fateful Monday in July.
The experiment, an attempt to 'wake up people's lazy money', was set up by Rabo Direct, an on-line bank, based in Australia. After attaching hundreds of $5 AUD notes to a tree, the pranksters secretly filmed people's reactions, as they strolled by.
What they observed was quite interesting - The first 100 or so people who walked by didn't notice anything unusual. The same thing happened with a group of joggers who simply pointed at the tree and moved on.
When some park visitors finally took notice, they simply gazed at the tree for a few minutes, took pictures and then walked away, without plucking a single bill!
It was not until much later that one brave soul reached up to pluck some notes, and started a frenzy as people suddenly woke up and realized that there was actually some free money!