We all have all been well educated to the fact that overexposure to the sun's harmful ultra-violet (UV) rays can lead to major health problems ranging from skin cancer to even eye damage. It is therefore no wonder that we are constantly seeking out sunscreens that promise the strongest levels of UV protection.
However, some sun seekers in China have decided to bypass all kinds of gimmicky creams with this ultra-fashionable, Face-Kini. The colorful masks that were first invented seven years ago, did not really catch on with locals until this summer when they seem to be the rage, among beach goers both young and old, at Shandong Province's East China Sea coast.
For those that would like a little more than just their face protected, there are full body masks. Of course donning these does make the sun lovers look like characters from a science fiction movie - But they really don't seem to care.
Still not convinced about this new fashionable beach gear? Here, is an added bonus - They even protect wearers from creepy crawlies and venomous jellyfish! Face-Kini's anyone?
Resources: metro.co.uk, dailymail.co.uk