Video Of The Week - KLM's Detective Beagle May Be A Marketing Stunt But It Sure Is Cute!

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On September 23rd, 2014, Dutch airline KLM released a YouTube video that made everyone who saw it, wish they could travel on the airline, and forget a possession or two. That's because the short clip depicted a cute beagle aptly named "Sherlock", as the newest and most efficient member of the airline's lost and found service.

The heart-melting video that showed the dog sniffing at the forgotten objects and then rushing out to deliver them to the rightful owners, became an instant viral sensation, with most people believing that Sherlock was an actual "employee" of the airline.

However, a few days later the truth was revealed. Turns out that the beagle detective is just a clever advertising ploy, concocted by New York-based DDB & Tribal, to demonstrate the effectiveness of KLM's human lost and found team, in tracking down passengers that leave things in the airplanes. While that is certainly disappointing, it hasn't deterred the video's popularity, which has been watched over 12 million times, in the last three weeks!

Resources:gizmondo.com, washingtonpost.com

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900 Comments
  • AnimalLoverThursday, May 2, 2019 at 5:55 am
    That dog is sooooo cute and smart!
    • DJMonday, March 11, 2019 at 9:19 am
      That Dog is so cute
      • tiktok oddballMonday, January 28, 2019 at 7:58 pm
        he could save lifes so cute
        • spykittenTuesday, November 27, 2018 at 11:27 am
          i love this dog
          • sadmanThursday, November 15, 2018 at 8:36 am
            my dog died:(
            • AwesomeWednesday, October 3, 2018 at 11:55 am
              The dog is so cute
              • coolkidWednesday, October 3, 2018 at 8:15 am
                awesome
                • SOS Tuesday, August 28, 2018 at 5:07 pm
                  I almost cried
                  • yunnie2005Thursday, May 17, 2018 at 7:03 am
                    <3 if i ever lost something i would just hug him
                    • dog lover Sunday, May 13, 2018 at 12:03 pm
                      I have 8 police dogs and 4 cats. the dogs look the same