Video Of The Week - KLM's Detective Beagle May Be A Marketing Stunt But It Sure Is Cute!

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On September 23rd, 2014, Dutch airline KLM released a YouTube video that made everyone who saw it, wish they could travel on the airline, and forget a possession or two. That's because the short clip depicted a cute beagle aptly named "Sherlock", as the newest and most efficient member of the airline's lost and found service.

The heart-melting video that showed the dog sniffing at the forgotten objects and then rushing out to deliver them to the rightful owners, became an instant viral sensation, with most people believing that Sherlock was an actual "employee" of the airline.

However, a few days later the truth was revealed. Turns out that the beagle detective is just a clever advertising ploy, concocted by New York-based DDB & Tribal, to demonstrate the effectiveness of KLM's human lost and found team, in tracking down passengers that leave things in the airplanes. While that is certainly disappointing, it hasn't deterred the video's popularity, which has been watched over 12 million times, in the last three weeks!

Resources:gizmondo.com, washingtonpost.com

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905 Comments
  • fox1568
    fox1568almost 2 years
    omg
    • blacklives
      blacklivesabout 2 years
      Lol the ending
    • bsc
      bscabout 2 years
      That is such a cool idea! I don't lose anything on the plane, but I wouldn't mind getting visited by the dog if it did! :)
      • animereina2021
        animereina2021about 2 years
        Aww! So cute, but I kind of feel bad that the dog was just used for a marketing stunt... And if it was real, then how about people who were allergic to dogs? Would they bring in cats?
        • AnimalLoverabout 3 years
          That dog is sooooo cute and smart!
          • DJover 3 years
            That Dog is so cute
            • tiktok oddballover 3 years
              he could save lifes so cute
              • spykittenover 3 years
                i love this dog
                • sadmanover 3 years
                  my dog died:(
                  • Awesomeover 3 years
                    The dog is so cute