Temporary Life-Size Candy Land Delights Fans At California's Santa Monica Pier

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Life-Size Candy Land on the Santa Monica Pier (Photo Credit: Werther’s Original/Twitter)

In case you missed it, April 5 was National Caramel Day. To mark the holiday, which honors the soft sugary confection, August Storck KG, manufacturer of the popular caramel-flavored Werther’s Original candy, teamed up with toymaker Hasbro to create a life-size version of Candy Land. Open only for the day, from 10 a.m. to 6 p.m., the massive game board, located on the Santa Monica Pier in Santa Monica, California, was completely free for fans of all ages to enjoy.

“The Santa Monica Pier is a 100-year-old landmark that evokes nostalgic feelings for visitors and is a popular family destination,” said Meredith Suffron, Werther’s Original director of marketing. “We saw the opportunity to use this location to bring our products to life in a way that lets people experience the Werther’s Original brand. Our hope is that ‘Candy Land: The Werther’s Caramel Edition Game’ brings back feelings of nostalgia for those who grew up with these classic brands.”

Werther’s Woods (Photo Credit: Werther’s Original/Twitter)

To reach Caramel Castle, visitors had to traverse through mouth-watering Caramel Popcorn Mountains, Werther’s Woods, and a Caramel Creme Lagoon. Though the displays were inedible, there were plenty of free samples of delicious Werther’s Original available to help fulfill any caramel cravings. Those unable to make it to the life-size board game had to settle for a with a digital version created specially for the occasion.

Caramel Popcorn Mountains (Photo Credit: Werther’s Original/Twitter)

Candy Land was created in 1948 by retired school teacher Eleanor Abbott while she was recovering from polio in a San Diego hospital. After successfully testing it with the kids in the hospital, she submitted it to the Milton Bradley Company. First released in 1949, Candy Land was an instant hit and soon became the company’s best selling game, surpassing its previous top seller, Uncle Wiggly. In 1984, Hasbro acquired Milton Bradley and updated the game with new art, a story line, and interesting characters. While the modern-day Candy Land may look different from Abott’s original creation, it continues to be one of the most popular board games in the world, selling more than one million copies a year!

Resources: losangeles.cbslocal.com,smdp.com,wikipedia.org

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Reading Comprehension (10 questions)

  1. What was significant about April 5?
  2. How did the makers of Werther’s Original celebrate the occasion?

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What do you think is the secret to Candy Land’s continued success?...


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“The Santa Monica Pier is a 100-year-old landmark that evokes nostalgic feelings for visitors and is a popular family destination,” said Meredith Suffron,...

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  • UnknownThursday, April 12, 2018 at 1:39 pm
    I wood love to go but it is to far for for me and my parents to travel.
    • darth danielaThursday, April 12, 2018 at 1:28 pm
      i would love to go there!
      • marry Thursday, April 12, 2018 at 1:16 pm
        candy land is awesome i mean i like it its not bad its just candy land can get boring if you play it to much
        • porgporg
          porgporgThursday, April 12, 2018 at 1:01 pm
          i would eat all of it if it was real.
          • porgporg
            porgporgThursday, April 12, 2018 at 1:01 pm
          • kit katThursday, April 12, 2018 at 12:59 pm
            i would eat every thing in one second if it where all made of real candy.
            • denise101Thursday, April 12, 2018 at 12:30 pm
              this was cool
              • mac2233445513
                mac2233445513Thursday, April 12, 2018 at 12:28 pm
                Need to have a chocolate one
                • boyboy'sThursday, April 12, 2018 at 12:15 pm
                  yeah star i agreer with you but if you do i am going to join you
                  • starThursday, April 12, 2018 at 12:10 pm
                    this makes me feel like eating evey single peice of this caydy land
                    • lovemehpls
                      lovemehplsThursday, April 12, 2018 at 12:04 pm
                      its very amazing to make a candy land board game but making it HUGE its very well done

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