How Online Gaming Platform Roblox Is Helping Teenagers Become Millionaires

By

CCSS NAS-6 NCSS-7
Image credit: Roblox

With over 64 million monthly active players, up to 1 million of whom are logged on simultaneously during peak times, chances are you have heard of online game creation platform Roblox. Fans are probably also aware that all the games in the Lego-like virtual world are created by users, typically teens and young adults.

What is not as widely known is that the California-based company gives 30 percent of any revenues earned from the games to the creators. In 2017, Roblox paid out $30 million, $3 million of which went to one developer while two others received $2 million apiece. In 2018, the company has distributed an astounding $70 million to the most popular games created by members of its four-million-strong developer base.

Jailbreak is one of the most popular games on Roblox (Photo Credit: Roblox)

Among the biggest beneficiaries of the revenue-sharing policy is Alex Jafanz, the publisher of Jailbreak – a role-playing game where inmates escape from prison and run from the police. While the 19-year-old and his business partner have created several other games on Roblox, none have been as popular as Jailbreak. Just three days after its release on April 21, 2017, the addictive game boasted 75,000 concurrent players, the highest ever in a Roblox game. Within three weeks, Jailbreak reached 44 million place visits, making it the fastest-growing Roblox game ever in the company’s 14-year history!

Like a majority of the games on Roblox, Jailbreak is free to play. However, content creators can charge players for in-game items, paid with Roblox’s virtual currency, Robux, which can be earned or purchased with real money. Given Jailbreak’s phenomenal success, it is not surprising to hear that fans have purchased a substantial amount of Robux to spend on amenities, such as a stereo for their in-game car or a VIP card that provides special benefits.

While Jafanz will not reveal how much he has earned from the game in the last two years, he does say it is enough to pay for four years of college tuition at Duke University, where he is currently studying artificial intelligence. The young developer, who spends his spare time helping other game creators, attributes Jailbreak’s success to its ease of use, engaging gameplay, and free incentives, like vehicle skins and in-game credits, which motivate fans to return.

Miner’s Haven created by Andrew Bereza (Photo Credit: Roblox)

18-year-old New Jersey resident Andrew Bereza, the brains behind Miners Haven – a “tycoon” game that casts users as mining barons – has experienced similar success. Since its release in 2015, the game has been played millions of times and is still popular with the young Roblox audience. While Bereza has “lost track” of the amount of money he has made, the freshman at the University of Washington says it is enough to pay for his undergraduate education.

For those who do not like playing or developing games, there are other ways to make money on Roblox. 19-year-old Anne Shoemaker, 18-year-old Kacey Mathews, and 18-year-old Vivian Arellano are just a few of the many 3D artists or scriptwriters who get paid for helping programmers like Jafanz and Berenza with the user interface and character art for their games.

As to what inspired these young entrepreneurs to develop or design Roblox games? They are all former game players! So if you are a Roblox fan, you may be on the path to prosperity – provided you use your imagination and work hard, of course!

Resources: Buinessinsider.com, blog.roblox.com, cnn.com

Cite Article
Vocabulary List
amenitiesapieceastoundingattributesbeneficiariesconcurrentengagingentrepreneursfreshmanincentivesinspiredmotivatepeakphenomenalprosperityrevenuessimultaneouslytycoonvirtual
4012 Comments
  • elikapeka
    elikapekaWednesday, July 17, 2019 at 8:09 pm
    I looooove roblox I play soo much it’s the best game EVER
    • gokublack
      gokublackFriday, June 28, 2019 at 8:46 am
      i love roblox thanks undead10755 add me
      • reddoge101
        reddoge101Tuesday, June 25, 2019 at 11:08 am
        I love roblox I could be like this
        • Mr Jack BlackSunday, June 23, 2019 at 10:14 am
          I do not play roblox but the article is nice
          • noThursday, June 20, 2019 at 9:12 am
            sup
            • lucaWednesday, June 19, 2019 at 4:04 pm
              roblox rules bee swarm simulator
              • GuyWhoTradesTuesday, June 18, 2019 at 7:17 am
                This article is the only positive article about Roblox lol and Fortnite is for people who are 20 and live in their moms basement
                • MarshmallowMonday, June 17, 2019 at 10:43 am
                  i love super hero simulator
                  • andrea cat Wednesday, June 12, 2019 at 8:20 am
                    i love adopt me it is sooo mutch fun
                    • DJmachidudeTuesday, June 11, 2019 at 8:26 am
                      i like roblox lots