How Online Gaming Platform Roblox Is Helping Teenagers Become Millionaires

By

CCSS NAS-6 NCSS-7
Image credit: Roblox

With over 64 million monthly active players, up to 1 million of whom are logged on simultaneously during peak times, chances are you have heard of online game creation platform Roblox. Fans are probably also aware that all the games in the Lego-like virtual world are created by users, typically teens and young adults.

What is not as widely known is that the California-based company gives 30 percent of any revenues earned from the games to the creators. In 2017, Roblox paid out $30 million, $3 million of which went to one developer while two others received $2 million apiece. In 2018, the company has distributed an astounding $70 million to the most popular games created by members of its four-million-strong developer base.

Jailbreak is one of the most popular games on Roblox (Photo Credit: Roblox)

Among the biggest beneficiaries of the revenue-sharing policy is Alex Jafanz, the publisher of Jailbreak – a role-playing game where inmates escape from prison and run from the police. While the 19-year-old and his business partner have created several other games on Roblox, none have been as popular as Jailbreak. Just three days after its release on April 21, 2017, the addictive game boasted 75,000 concurrent players, the highest ever in a Roblox game. Within three weeks, Jailbreak reached 44 million place visits, making it the fastest-growing Roblox game ever in the company’s 14-year history!

Like a majority of the games on Roblox, Jailbreak is free to play. However, content creators can charge players for in-game items, paid with Roblox’s virtual currency, Robux, which can be earned or purchased with real money. Given Jailbreak’s phenomenal success, it is not surprising to hear that fans have purchased a substantial amount of Robux to spend on amenities, such as a stereo for their in-game car or a VIP card that provides special benefits.

While Jafanz will not reveal how much he has earned from the game in the last two years, he does say it is enough to pay for four years of college tuition at Duke University, where he is currently studying artificial intelligence. The young developer, who spends his spare time helping other game creators, attributes Jailbreak’s success to its ease of use, engaging gameplay, and free incentives, like vehicle skins and in-game credits, which motivate fans to return.

Miner’s Haven created by Andrew Bereza (Photo Credit: Roblox)

18-year-old New Jersey resident Andrew Bereza, the brains behind Miners Haven – a “tycoon” game that casts users as mining barons – has experienced similar success. Since its release in 2015, the game has been played millions of times and is still popular with the young Roblox audience. While Bereza has “lost track” of the amount of money he has made, the freshman at the University of Washington says it is enough to pay for his undergraduate education.

For those who do not like playing or developing games, there are other ways to make money on Roblox. 19-year-old Anne Shoemaker, 18-year-old Kacey Mathews, and 18-year-old Vivian Arellano are just a few of the many 3D artists or scriptwriters who get paid for helping programmers like Jafanz and Berenza with the user interface and character art for their games.

As to what inspired these young entrepreneurs to develop or design Roblox games? They are all former game players! So if you are a Roblox fan, you may be on the path to prosperity – provided you use your imagination and work hard, of course!

Resources: Buinessinsider.com, blog.roblox.com, cnn.com

Get the Workbook for this article!

Workbook contains: Article, Reading Comprehension, Critical Thinking Questions, Vocabulary in Context (+ answers), Multiple Choice Quiz (+ answers), Parts of Speech Quiz (+ answers), Vocabulary Game (+ answers)
Cite Article
4319 Comments
  • laynebot5
    laynebot5Wednesday, July 8, 2020 at 10:09 am
    I feel peer pressure about rolblox
    • howls
      howlsWednesday, July 8, 2020 at 10:00 am
      Do you guys play Minecraft I love it
      • dog30
        dog30Wednesday, July 8, 2020 at 5:36 pm
        I love Minecraft it is so cool 😎
      • wolfieland
        wolfielandWednesday, July 8, 2020 at 7:59 am
        roblox is awesome! i play sharkbite every single day!
        • pinep23
          pinep23Monday, July 6, 2020 at 4:01 pm
          Also, Roblox is pretty awesome , I've played it.
          • pinep23
            pinep23Monday, July 6, 2020 at 4:01 pm
            That's pretty cool! {BTW I followed you jello puff}
            • jello_puff
              jello_puffMonday, July 6, 2020 at 2:40 pm
              one of my school friend said
              • jello_puff
                jello_puffMonday, July 6, 2020 at 2:39 pm
                Wait, Roblox™️ has Virtual Reality (VR)?
                • krazykatgirl
                  krazykatgirlMonday, July 6, 2020 at 8:50 am
                  My parents won't let me play it, but I watch my cousin play it
                  • laynebot5
                    laynebot5Saturday, July 4, 2020 at 2:10 pm
                    I don't like rolblox I'm a Minecraft person
                    • jello_puff
                      jello_puffMonday, July 6, 2020 at 2:35 pm
                      This is just my opinion, but i totally dislike Minecraft™️
                      • laynebot5
                        laynebot5Wednesday, July 8, 2020 at 9:56 am
                        respect your opinion
                        • 12_tailed_cat
                          12_tailed_catWednesday, July 8, 2020 at 5:42 am
                          Nope, Minecraft is the best! I like Roblox too.
                        • leiker1414
                          leiker1414Monday, July 6, 2020 at 9:39 am
                          Imma Minecraft person A tik tok person and a roblox person
                        • goodvibesonly09
                          goodvibesonly09Friday, July 3, 2020 at 7:15 am
                          OMG i love the video at the end that is so cool how roblox started as a block 🤯
                          • 12_tailed_cat
                            12_tailed_catWednesday, July 8, 2020 at 5:42 am
                            Yep! It's unbelievable.