How Online Gaming Platform Roblox Is Helping Teenagers Become Millionaires

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Image credit: Roblox

With over 64 million monthly active players, up to 1 million of whom are logged on simultaneously during peak times, chances are you have heard of online game creation platform Roblox. Fans are probably also aware that all the games in the Lego-like virtual world are created by users, typically teens and young adults.

What is not as widely known is that the California-based company gives 30 percent of any revenues earned from the games to the creators. In 2017, Roblox paid out $30 million, $3 million of which went to one developer while two others received $2 million apiece. In 2018, the company has distributed an astounding $70 million to the most popular games created by members of its four-million-strong developer base.

Jailbreak is one of the most popular games on Roblox (Photo Credit: Roblox)

Among the biggest beneficiaries of the revenue-sharing policy is Alex Jafanz, the publisher of Jailbreak – a role-playing game where inmates escape from prison and run from the police. While the 19-year-old and his business partner have created several other games on Roblox, none have been as popular as Jailbreak. Just three days after its release on April 21, 2017, the addictive game boasted 75,000 concurrent players, the highest ever in a Roblox game. Within three weeks, Jailbreak reached 44 million place visits, making it the fastest-growing Roblox game ever in the company’s 14-year history!

Like a majority of the games on Roblox, Jailbreak is free to play. However, content creators can charge players for in-game items, paid with Roblox’s virtual currency, Robux, which can be earned or purchased with real money. Given Jailbreak’s phenomenal success, it is not surprising to hear that fans have purchased a substantial amount of Robux to spend on amenities, such as a stereo for their in-game car or a VIP card that provides special benefits.

While Jafanz will not reveal how much he has earned from the game in the last two years, he does say it is enough to pay for four years of college tuition at Duke University, where he is currently studying artificial intelligence. The young developer, who spends his spare time helping other game creators, attributes Jailbreak’s success to its ease of use, engaging gameplay, and free incentives, like vehicle skins and in-game credits, which motivate fans to return.

Miner’s Haven created by Andrew Bereza (Photo Credit: Roblox)

18-year-old New Jersey resident Andrew Bereza, the brains behind Miners Haven – a “tycoon” game that casts users as mining barons – has experienced similar success. Since its release in 2015, the game has been played millions of times and is still popular with the young Roblox audience. While Bereza has “lost track” of the amount of money he has made, the freshman at the University of Washington says it is enough to pay for his undergraduate education.

For those who do not like playing or developing games, there are other ways to make money on Roblox. 19-year-old Anne Shoemaker, 18-year-old Kacey Mathews, and 18-year-old Vivian Arellano are just a few of the many 3D artists or scriptwriters who get paid for helping programmers like Jafanz and Berenza with the user interface and character art for their games.

As to what inspired these young entrepreneurs to develop or design Roblox games? They are all former game players! So if you are a Roblox fan, you may be on the path to prosperity – provided you use your imagination and work hard, of course!

Resources: Buinessinsider.com, blog.roblox.com, cnn.com

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4195 Comments
  • evaali1920
    evaali1920Monday, April 6, 2020 at 2:46 pm
    Jailbreak live event was crazy
    • dfeng222
      dfeng222Sunday, April 5, 2020 at 4:05 am
      Roblox is the best , I play ninja legends
      • dogoboi
        dogoboiWednesday, April 1, 2020 at 2:22 pm
        Thats how I look the_man Play like a fun game i got one Vechle simulator and Jail Break
        • dogoboi
          dogoboiWednesday, April 1, 2020 at 2:21 pm
          I have a Regular Smile face and a Bloxxer White torso Everything else Is brown An I have Brown Charmer hair
          • dogoboi
            dogoboiWednesday, April 1, 2020 at 2:19 pm
            I almost completed Camping 2
            • its_bluestrike3
              its_bluestrike3Wednesday, March 25, 2020 at 6:40 am
              theres this guy named Panwellz he makes car crushers and a trick car crushers and car crushers 2 😍😎😋
              • briggos
                briggosTuesday, March 31, 2020 at 8:38 am
                My brother has the last car in car crushers
              • the_man
                the_manTuesday, March 17, 2020 at 7:03 am
                there is this guy who is named SAMSONXVI and he made camping,camping 2,hotel,and mansion. those games are very entertaining.also try daycare,overnight,field trip,circus trip,break in,and summer camp.also very entertaining.try any of those.
                • willowdust8967
                  willowdust8967Wednesday, March 11, 2020 at 11:49 am
                  I do like roblox, but I am having trouble finding a good game that I will play often.
                  • crazyemoji
                    crazyemojiFriday, March 6, 2020 at 2:01 pm
                    i LIKE roblox #girl who loves video games
                    • c0debreaker
                      c0debreakerTuesday, March 3, 2020 at 4:34 pm
                      Yes, I like it but it doesn't explain why they are millionaires or how they get there money of of roblox.