Canadian Artist Demonstrates The Power Of False Advertising With "Healthy" Hot Dog Water


Hot Dog Water on sale at the Car Free Day festival (Photo Credit: Moebius_Strip via Twitter)

Every summer, the beautiful coastal city of Vancouver, Canada hosts a “Car Free Day” Festival. On this day, neighborhoods close their streets to vehicles, so artists and local businesses can showcase and sell their wares to the thousands of fairgoers that flock to the event. At this year’s festival on June 17, 2018, visitors seeking something unique and healthy were in for a special treat – unfiltered hot dog water!

Priced at a steep CAD 38 ($30 US), the sleek glass container featured a single beef hot dog suspended in the water it had been boiled in. Beside the water bottles was a giant poster touting the purported benefits of the drink. The bold red lettering stated the “Keto friendly” (a popular diet that shuns carbohydrates in favor of fat and protein) water would help the consumer “lose weight, increase brain function, look younger, [and] increase vitality.” The heading was followed by additional health benefit claims as well as customer testimonials.

The most critical information, however, was in the fine print on both the poster and the Hot Dog Water bottle. It read, “’Hot Dog Water,’ in its absurdity, hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices."

HOT DOG WATER sales pitch (Image Credit: Moebius_Strip via Twitter

Douglas Bevan, “CEO of Hot Dog Water,” said while some people saw through the joke right away, many took the health claims at face value and did not hesitate to spend the exorbitant amount of money on a bottle of water with a soggy hot dog. By the end of the day, he managed to sell over 60 liters, or just under 6 gallons, of the so-called healthy water.

An artist and tour operator by trade, Bevan later said the reason he spent $1200 of his own funds to stage the outlandish stunt was to show the world how easy it is to fool innocent consumers. “It’s really sort of a commentary on product marketing and especially sort of health-quackery product marketing,” Bevan told Global News.

This isn’t the first time the public has fallen for a seemingly obvious hoax – and probably will not be the last. However, it is a good reminder to use your common sense and not be taken in by fancy packaging or clever marketing when making purchasing decisions. If something sounds too good to be true, chances are it is!


Get the Workbook for this article!

Workbook contains: Article, Reading Comprehension, Critical Thinking Questions, Vocabulary in Context (+ answers), Multiple Choice Quiz (+ answers), Parts of Speech Quiz (+ answers), Vocabulary Game (+ answers)
Cite Article
  • cherrylover10
    cherrylover10Saturday, April 13, 2019 at 8:39 pm
    LOL, I'm vegan
    • p0rnhubThursday, April 4, 2019 at 3:10 pm
      LOL Dog water
      • JeffWednesday, March 27, 2019 at 9:43 am
        This might be the weirdest thing I have ever heard!
        • austin adventurMonday, March 18, 2019 at 9:59 am
          i am in 6th grade and doing a project and hot dog water is crazy and hi
          • dog waterMonday, March 11, 2019 at 8:01 am
            nasty, dogs are way better than hot dogs
            • uwu_owo
              uwu_owoMonday, March 4, 2019 at 1:56 pm
              hot dog water would be good for dogs tho
              • chlooe
                chlooeFriday, February 22, 2019 at 5:15 pm
                Hotdog water? Hahahahahahahahah!!! I love hot dogs btw.. They're making me hungry every second....
                • hammylikesbooks
                  hammylikesbooksFriday, February 15, 2019 at 11:40 am
                  Lol hot dog water
                  • heavytoothpaste
                    heavytoothpasteThursday, January 24, 2019 at 8:07 pm
                    • ntnbtTuesday, January 22, 2019 at 4:59 pm
                      Tell me now!!!!!!! I have a current events to do on wed January 22.