WestJet's 2019 Christmas "Miracle" Highlights Real Acts of Giving And Receiving


A hologram Blue Santa surprised visitors to the WestJet Christmas tent (Credit: WestJet.com)

Every holiday season, Canada's WestJet airlines finds a unique way to bring Christmas cheer to hundreds of unsuspecting families. Past "miracles" have included surprising weary travelers with iPods, fulfilling extravagant Christmas wishes from passengers aboard two late-night flights, and reuniting loved ones living in different countries for the holidays. In 2019, the company decided to let customers determine if they wanted to keep the generous gift being offered to them or donate it to a family in need.

WestJet's 2019 Christmas "miracle" event took place earlier this month inside a massive blue Santa hat-shaped tent set up in a busy holiday market in Toronto, Canada. Upon entering, visitors found a winter wonderland complete with free hot cocoa, a giant snow globe, snow, and Christmas trees. As families were exploring, a blue Santa hologram suddenly appeared on the horizon. After greeting each of them by name, he encouraged them to pick one of the several gift boxes placed under the trees.

The blue Santa hologram was accompanied by Ebeniza Scrooge, who encouraged visitors to keep the gifts (Credit: WestJet.con)

As soon as the visitor picked a box, its contents — which ranged from two round trip tickets to Europe to a weeklong beach vacation — were displayed on the screen. Santa then asked the excited recipients if they wished to keep the gifts or donate them to families at the Ronald McDonald House. As visitors pondered over their decision, an animated Ebeniza Scrooge (the lone descendant of Ebenezer Scrooge, according to WestJet) hologram popped up to try to convince them to keep their gift.

Visitors who decided to donate their presents had another surprise in store for them — an invite to spend a day with the children and their families at the local Ronald McDonald House. The special Christmas celebration included, among other things, a generous, real-life blue Santa who insisted they keep the presents he gave them.

Gift donors enjoyed a special Christmas celebration at the local Ronald McDonald House (Credit: WestJet.com)

Just like in previous years, the company shared a tear-jerking video from the events on YouTube on December 9, 2019. As Richard Bartrem, WestJet vice-president, Marketing Communications, succinctly said, “The conversation around giving and receiving is a powerful one, and this year’s video finds inspiration in both sides of the story. The authentic reactions and emotions made possible through these acts make this year’s Christmas Miracle truly heartwarming."

Resources: westjet.com,globalnewswire.com

Get the Workbook for this article!

Workbook contains: Article, Reading Comprehension, Critical Thinking Questions, Vocabulary in Context (+ answers), Multiple Choice Quiz (+ answers), Parts of Speech Quiz (+ answers), Vocabulary Game (+ answers)
Cite Article
  • mxctrebleclef
    mxctrebleclefMonday, July 6, 2020 at 12:55 pm
    I'm literally crying my eyes out.
    • schoolvibes2020
      schoolvibes2020Wednesday, June 24, 2020 at 7:27 am
      That is ALL SO SWEET!!!!!!!!😍
      • meisdancer
        meisdancerThursday, May 7, 2020 at 9:35 am
        This was amazing I loved every single part of this article!
        • bluegmes
          bluegmesMonday, April 27, 2020 at 8:42 pm
          I loved this artical.
          • gabbiei
            gabbieiThursday, April 23, 2020 at 11:02 am
            My parents told me santa wasn't real but I am still gonna believe ! I love santa and I always love to donate gifts to others that need it more than me.
            • meisdancer
              meisdancerMonday, May 11, 2020 at 12:57 pm
              that's so sweet!!!!!!!!!!!!
            • tirugeju-157178153560
              tirugeju-157178153560Thursday, April 9, 2020 at 2:38 pm
              that is sweet
              • hutokajy-158473276362
                hutokajy-158473276362Thursday, April 2, 2020 at 10:33 am
                that is just amazing
                • augy
                  augyTuesday, March 31, 2020 at 1:16 pm
                  that's so cool
                  • artic
                    articSunday, March 29, 2020 at 12:07 am
                    aww that is just .............
                    • meisdancer
                      meisdancerThursday, May 7, 2020 at 9:58 am
                      How about AMAZING
                    • applemango
                      applemangoSaturday, March 28, 2020 at 10:54 pm
                      These WestJet people are amazing, kind people. Thank you WestJet.