WestJet's 2019 Christmas "Miracle" Highlights Real Acts of Giving And Receiving

By

CCSS NCSS-9
A hologram Blue Santa surprised visitors to the WestJet Christmas tent (Credit: WestJet.com)

Every holiday season, Canada's WestJet airlines finds a unique way to bring Christmas cheer to hundreds of unsuspecting families. Past "miracles" have included surprising weary travelers with iPods, fulfilling extravagant Christmas wishes from passengers aboard two late-night flights, and reuniting loved ones living in different countries for the holidays. In 2019, the company decided to let customers determine if they wanted to keep the generous gift being offered to them or donate it to a family in need.

WestJet's 2019 Christmas "miracle" event took place earlier this month inside a massive blue Santa hat-shaped tent set up in a busy holiday market in Toronto, Canada. Upon entering, visitors found a winter wonderland complete with free hot cocoa, a giant snow globe, snow, and Christmas trees. As families were exploring, a blue Santa hologram suddenly appeared on the horizon. After greeting each of them by name, he encouraged them to pick one of the several gift boxes placed under the trees.

The blue Santa hologram was accompanied by Ebeniza Scrooge, who encouraged visitors to keep the gifts (Credit: WestJet.con)

As soon as the visitor picked a box, its contents — which ranged from two round trip tickets to Europe to a weeklong beach vacation — were displayed on the screen. Santa then asked the excited recipients if they wished to keep the gifts or donate them to families at the Ronald McDonald House. As visitors pondered over their decision, an animated Ebeniza Scrooge (the lone descendant of Ebenezer Scrooge, according to WestJet) hologram popped up to try to convince them to keep their gift.

Visitors who decided to donate their presents had another surprise in store for them — an invite to spend a day with the children and their families at the local Ronald McDonald House. The special Christmas celebration included, among other things, a generous, real-life blue Santa who insisted they keep the presents he gave them.

Gift donors enjoyed a special Christmas celebration at the local Ronald McDonald House (Credit: WestJet.com)

Just like in previous years, the company shared a tear-jerking video from the events on YouTube on December 9, 2019. As Richard Bartrem, WestJet vice-president, Marketing Communications, succinctly said, “The conversation around giving and receiving is a powerful one, and this year’s video finds inspiration in both sides of the story. The authentic reactions and emotions made possible through these acts make this year’s Christmas Miracle truly heartwarming."

Resources: westjet.com,globalnewswire.com

Cite Article
Vocabulary List
animated authenticconvincedescendantextravagantgenerousheartwarmingholograminspirationmassiverecipientssuccinctlyuniqueunsuspecting
104 Comments
  • richboyfrito66
    richboyfrito66Thursday, January 16, 2020 at 1:14 pm
    the people who did this are very nice ive met them before
    • ada4
      ada4Wednesday, January 15, 2020 at 4:46 pm
      I do give charity but I don't celebrate Christmas
      • ada4
        ada4Tuesday, January 14, 2020 at 1:41 pm
        nice!
        • codster81810
          codster81810Tuesday, January 14, 2020 at 7:59 am
          i would like to donate
          • richboyfrito66
            richboyfrito66Thursday, January 16, 2020 at 12:56 pm
            same i wish i could go just seeing people happy warms my heart
          • rolytemu-156647327353
            rolytemu-156647327353Monday, January 13, 2020 at 9:27 am
            nice
            • bobypandas123
              bobypandas123Friday, January 10, 2020 at 7:22 am
              I went to it
              • ada4
                ada4Wednesday, January 15, 2020 at 4:46 pm
                You did? How was it.
              • lulu08
                lulu08Tuesday, January 7, 2020 at 8:39 am
                It's nice to see people caring for one another!
                • 1galaxygirl
                  1galaxygirlMonday, December 30, 2019 at 11:44 am
                  So nice😁
                  • doglover367
                    doglover367Friday, December 27, 2019 at 4:40 pm
                    I want to donate too
                    • codster81810
                      codster81810Tuesday, January 14, 2020 at 7:57 am
                      super nice doglover367
                    • doglover367
                      doglover367Friday, December 27, 2019 at 4:39 pm
                      Merry Christmas to all and to all a goodnight