WestJet's 2019 Christmas "Miracle" Highlights Real Acts of Giving And Receiving


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A hologram Blue Santa surprised visitors to the WestJet Christmas tent (Credit: WestJet.com)

Every holiday season, Canada's WestJet airlines finds a unique way to bring Christmas cheer to hundreds of unsuspecting families. Past "miracles" have included surprising weary travelers with iPods, fulfilling extravagant Christmas wishes from passengers aboard two late-night flights, and reuniting loved ones living in different countries for the holidays. In 2019, the company decided to let customers determine if they wanted to keep the generous gift being offered to them or donate it to a family in need.

WestJet's 2019 Christmas "miracle" event took place earlier this month inside a massive blue Santa hat-shaped tent set up in a busy holiday market in Toronto, Canada. Upon entering, visitors found a winter wonderland complete with free hot cocoa, a giant snow globe, snow, and Christmas trees. As families were exploring, a blue Santa hologram suddenly appeared on the horizon. After greeting each of them by name, he encouraged them to pick one of the several gift boxes placed under the trees.

The blue Santa hologram was accompanied by Ebeniza Scrooge, who encouraged visitors to keep the gifts (Credit: WestJet.con)

As soon as the visitor picked a box, its contents — which ranged from two round trip tickets to Europe to a weeklong beach vacation — were displayed on the screen. Santa then asked the excited recipients if they wished to keep the gifts or donate them to families at the Ronald McDonald House. As visitors pondered over their decision, an animated Ebeniza Scrooge (the lone descendant of Ebenezer Scrooge, according to WestJet) hologram popped up to try to convince them to keep their gift.

Visitors who decided to donate their presents had another surprise in store for them — an invite to spend a day with the children and their families at the local Ronald McDonald House. The special Christmas celebration included, among other things, a generous, real-life blue Santa who insisted they keep the presents he gave them.

Gift donors enjoyed a special Christmas celebration at the local Ronald McDonald House (Credit: WestJet.com)

Just like in previous years, the company shared a tear-jerking video from the events on YouTube on December 9, 2019. As Richard Bartrem, WestJet vice-president, Marketing Communications, succinctly said, “The conversation around giving and receiving is a powerful one, and this year’s video finds inspiration in both sides of the story. The authentic reactions and emotions made possible through these acts make this year’s Christmas Miracle truly heartwarming."

Resources: westjet.com,globalnewswire.com

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  • coolkid77
    coolkid77Wednesday, November 25, 2020 at 10:01 am
    so wholesome. i cried.
    • marshkall
      marshkallWednesday, November 4, 2020 at 11:35 am
      i love it
      • marshkall
        marshkallWednesday, November 4, 2020 at 11:35 am
        that is sooooooo sweet
        • baileebear2010
          baileebear2010Wednesday, October 7, 2020 at 12:09 pm
          I almost cried
          • brandonthatkid
            brandonthatkidFriday, September 25, 2020 at 7:36 am
            • pitbull2
              pitbull2Wednesday, September 9, 2020 at 6:48 am
              awwww that is so nice of them to donate.
              • mxctrebleclef
                mxctrebleclefMonday, July 6, 2020 at 12:55 pm
                I'm literally crying my eyes out.
                • backtoschool
                  backtoschoolWednesday, June 24, 2020 at 7:27 am
                  That is ALL SO SWEET!!!!!!!!😍
                  • meisdancer
                    meisdancerThursday, May 7, 2020 at 9:35 am
                    This was amazing I loved every single part of this article!
                    • bluegmes
                      bluegmesMonday, April 27, 2020 at 8:42 pm
                      I loved this artical.