Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda
It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . . A hug!
The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'.
To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.
Resources: newsfeed.time.com
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981 Comments
marysiahThursday, December 31, 2020 at 7:13 pmSo cute
rainbowbiteTuesday, December 29, 2020 at 5:47 pmWow. 😭 that just changed my life! I never knew that vending machines wanted hugs. I'm going to hug everyone that I see now! #VendingMachinesArePeopleToo 😊
jyroligykunixySaturday, August 29, 2020 at 6:20 pmcool
rilosuba-157108455344Friday, February 28, 2020 at 1:26 pmthat's nice free cola
ey2020Tuesday, June 19, 2018 at 3:27 pmThats cool!
spykittenTuesday, June 19, 2018 at 5:50 amYou hug a machine to get soda!?! That's crazy!
awesome_actressThursday, May 10, 2018 at 8:48 amYou have to hug a machiene to get soda? At least it's free.
oofioFriday, February 16, 2018 at 5:35 ami want one,can i buy one?- ey2020Tuesday, June 19, 2018 at 3:37 pmYou don't have to buy it you hug it! Ha Ha!
- uiiiThursday, November 9, 2017 at 3:20 pmno fair ! they get free soda!
- rainbowbiteTuesday, December 29, 2020 at 5:49 pmDude be grateful for what you got (GIMME THAT COLA! 😇)
kittykitkatMonday, May 15, 2017 at 9:44 amThat so nice! You don't even have to pay for the soda it just gives you it! Coke is a very nice company.