Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda

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It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . . A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'.

To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.

Resources: newsfeed.time.com

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992 Comments
  • gold3nglare
    gold3nglareWednesday, April 21, 2021 at 7:59 am
    Nice!
    • alphawolf13
      alphawolf13Wednesday, April 21, 2021 at 7:56 am
      Aww! That's so cool!
      • mal_1530
        mal_1530Tuesday, April 20, 2021 at 8:42 pm
        I want that!😋
        • merkatmichaella
          merkatmichaellaTuesday, April 20, 2021 at 8:40 pm
          SO COOL!!! If you agree with me please follow me!!
          • bunnyrabbit_ivy
            bunnyrabbit_ivyTuesday, April 20, 2021 at 6:42 pm
            So cool!
            • bunnyrabbit_ivy
              bunnyrabbit_ivyTuesday, April 20, 2021 at 6:42 pm
              Aww! I hope I encounter a “Hug Me” Machine!
              • wolfieland
                wolfielandTuesday, April 20, 2021 at 5:51 pm
                That's a pretty nice way to spread kindness!
                • snowy_starzz
                  snowy_starzzMonday, April 19, 2021 at 9:30 am
                  That is a fun way to spread happiness!
                  • jazmine2008
                    jazmine2008Monday, April 19, 2021 at 8:02 am
                    awww that's so sweet like the coke
                    • nauen
                      nauenSunday, April 18, 2021 at 7:16 pm
                      That is really awesome and cool at the same time!