Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda

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It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . . A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'.

To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.

Resources: newsfeed.time.com

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976 Comments
  • eybook2018
    eybook2018Tuesday, June 19, 2018 at 3:27 pm
    Thats cool!
    • spykitten
      spykittenTuesday, June 19, 2018 at 5:50 am
      You hug a machine to get soda!?! That's crazy!
      • awesome_actress
        awesome_actressThursday, May 10, 2018 at 8:48 am
        You have to hug a machiene to get soda? At least it's free.
        • oofio
          oofioFriday, February 16, 2018 at 5:35 am
          i want one,can i buy one?
          • eybook2018
            eybook2018Tuesday, June 19, 2018 at 3:37 pm
            You don't have to buy it you hug it! Ha Ha!
          • uiiiThursday, November 9, 2017 at 3:20 pm
            no fair ! they get free soda!
            • kittykitkat
              kittykitkatMonday, May 15, 2017 at 9:44 am
              That so nice! You don't even have to pay for the soda it just gives you it! Coke is a very nice company.
              • meeeFriday, April 7, 2017 at 4:07 pm
                we all one of those:)
                • mariah246
                  mariah246Monday, December 5, 2016 at 9:43 am
                  I wish i had one if those. I bet they cost a of money.
                  • anonymousTuesday, November 22, 2016 at 9:23 am
                    how much would that machine cost?? i think i have enough
                    • legitgamer2005
                      legitgamer2005Wednesday, November 16, 2016 at 7:05 pm
                      Wont there be like thousands of germs on that? Like if you agree that it can cause sickness