Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda
It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . . A hug!
The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'.
To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.
Resources: newsfeed.time.com
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992 Comments
gold3nglareWednesday, April 21, 2021 at 7:59 amNice!
alphawolf13Wednesday, April 21, 2021 at 7:56 amAww! That's so cool!
mal_1530Tuesday, April 20, 2021 at 8:42 pmI want that!😋
merkatmichaellaTuesday, April 20, 2021 at 8:40 pmSO COOL!!! If you agree with me please follow me!!
bunnyrabbit_ivyTuesday, April 20, 2021 at 6:42 pmSo cool!- bunnyrabbit_ivyTuesday, April 20, 2021 at 6:42 pmAww! I hope I encounter a “Hug Me” Machine!
wolfielandTuesday, April 20, 2021 at 5:51 pmThat's a pretty nice way to spread kindness!
snowy_starzzMonday, April 19, 2021 at 9:30 amThat is a fun way to spread happiness!
jazmine2008Monday, April 19, 2021 at 8:02 amawww that's so sweet like the coke
nauenSunday, April 18, 2021 at 7:16 pmThat is really awesome and cool at the same time!