Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda

By Meera Dolasia on April 23, 2012

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It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . . A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'.

To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.

Resources: newsfeed.time.com

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969 Comments
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  • anonymousTuesday, November 22, 2016 at 9:23 am
    how much would that machine cost?? i think i have enough
    • legitgamer2005
      legitgamer2005Wednesday, November 16, 2016 at 7:05 pm
      Wont there be like thousands of germs on that? Like if you agree that it can cause sickness
      • coolomgacool
        coolomgacoolThursday, November 10, 2016 at 3:48 am
        that is so cool
        • madimin05
          madimin05Wednesday, November 9, 2016 at 10:00 pm
          wish i had oneeeee
          • madimin05
            madimin05Wednesday, November 9, 2016 at 9:59 pm
            cool wish i had one at school.
            • iifreeze
              iifreezeWednesday, November 9, 2016 at 4:27 pm
              i will give 999999999 for the machine but u gotta load it up w/ sodas sooo
              • slvionEKTuesday, October 4, 2016 at 8:45 pm
                i will pay 1000000000 bucks for dat macine
                • coolness
                  coolnessWednesday, August 31, 2016 at 4:19 pm
                  I wonder where is that machine at?
                  • awesome1001
                    awesome1001Tuesday, August 30, 2016 at 2:41 pm
                    I want that machine.
                    • bookworm88
                      bookworm88Friday, August 5, 2016 at 10:20 am
                      aw, that's cool <3

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