Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda

By Meera Dolasia on April 23, 2012

It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . . A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'.

To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.

Resources: newsfeed.time.com

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972 Comments

kittykitkatMonday, May 15, 2017 at 9:44 am
That so nice! You don't even have to pay for the soda it just gives you it! Coke is a very nice company.
meeeFriday, April 7, 2017 at 4:07 pm
we all one of those:)
mariah246Monday, December 5, 2016 at 9:43 am
I wish i had one if those. I bet they cost a of money.
anonymousTuesday, November 22, 2016 at 9:23 am
how much would that machine cost?? i think i have enough
legitgamer2005Wednesday, November 16, 2016 at 7:05 pm
Wont there be like thousands of germs on that? Like if you agree that it can cause sickness
coolomgacoolThursday, November 10, 2016 at 3:48 am
that is so cool
madimin05Wednesday, November 9, 2016 at 10:00 pm
wish i had oneeeee
madimin05Wednesday, November 9, 2016 at 9:59 pm
cool wish i had one at school.
iifreezeWednesday, November 9, 2016 at 4:27 pm
i will give 999999999 for the machine but u gotta load it up w/ sodas sooo
slvionEKTuesday, October 4, 2016 at 8:45 pm
i will pay 1000000000 bucks for dat macine