Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda

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It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . . A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'.

To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.

Resources: newsfeed.time.com

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981 Comments
  • marysiah
    marysiahThursday, December 31, 2020 at 7:13 pm
    So cute
    • rainbowbite
      rainbowbiteTuesday, December 29, 2020 at 5:47 pm
      Wow. 😭 that just changed my life! I never knew that vending machines wanted hugs. I'm going to hug everyone that I see now! #VendingMachinesArePeopleToo 😊
      • jyroligykunixy
        jyroligykunixySaturday, August 29, 2020 at 6:20 pm
        cool
        • rilosuba-157108455344
          rilosuba-157108455344Friday, February 28, 2020 at 1:26 pm
          that's nice free cola
          • ey2020
            ey2020Tuesday, June 19, 2018 at 3:27 pm
            Thats cool!
            • spykitten
              spykittenTuesday, June 19, 2018 at 5:50 am
              You hug a machine to get soda!?! That's crazy!
              • awesome_actress
                awesome_actressThursday, May 10, 2018 at 8:48 am
                You have to hug a machiene to get soda? At least it's free.
                • oofio
                  oofioFriday, February 16, 2018 at 5:35 am
                  i want one,can i buy one?
                  • ey2020
                    ey2020Tuesday, June 19, 2018 at 3:37 pm
                    You don't have to buy it you hug it! Ha Ha!
                  • uiiiThursday, November 9, 2017 at 3:20 pm
                    no fair ! they get free soda!
                    • rainbowbite
                      rainbowbiteTuesday, December 29, 2020 at 5:49 pm
                      Dude be grateful for what you got (GIMME THAT COLA! 😇)
                    • kittykitkat
                      kittykitkatMonday, May 15, 2017 at 9:44 am
                      That so nice! You don't even have to pay for the soda it just gives you it! Coke is a very nice company.