Video of the Week - Happiness Arcade Makes Recycling Fun

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Image Credit: Coke (Youtube screen capture)

Soft drink manufacturer Coca Cola sure likes to keep their fans happy. In 2012, they delighted the students at the University of Singapore with a soda machine that dispensed drinks in exchange for hugs. Now, they are doing the same for the people of Bangladesh with this gaming arcade that shuns cash, in favor of empty coke bottles.

Entitled 'Where Will Happiness Strike Next?', the advertising campaign is the brainchild of New York-based Grey Advertising to help raise awareness of the importance of recycling especially, in third-world countries. The campaign that was launched in the heavily populated city of Dhaka, Bangladesh, on April 25th, 2014, entailed installing a gaming arcade in different parts of the city over six days.

Image Credit: Coke (YouTube screen capture)

In order to play the Coke-inspired video game, gamers had to insert empty plastic bottles into the slots in lieu of money or tokens. Not surprisingly, by the end of the campaign, thousands of bottles had been submitted for recycling. Whether the people of Dhaka will continue to recycle now that the machine has moved to a different country, is anybody's guess, but it was sure fun while it lasted! In case you are wondering, the 'Happiness Arcade' is making its way around the world and may even show up in your neighborhood some day!

Resources: freshnessmag.com,mediabistro.com,fastcocreate.com

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200 Comments
  • jake paulWednesday, January 25, 2017 at 8:53 am
    its fun
    • megacharizardx
      megacharizardxThursday, January 5, 2017 at 9:40 am
      This is a really fun way to recycle
      • tonyxxwhy
        tonyxxwhyWednesday, January 25, 2017 at 8:56 am
        true
      • blueWednesday, November 30, 2016 at 9:11 am
        omg
        • blueWednesday, November 30, 2016 at 9:11 am
          wow
          • blueWednesday, November 30, 2016 at 9:11 am
            amazin
            • RobotMonday, October 10, 2016 at 7:23 am
              I love it so much
              • PaulMonday, October 10, 2016 at 7:21 am
                I love it
                • TabbyCatFriday, July 1, 2016 at 11:03 am
                  That is such a good Idea! What a fun way to stop littering!
                  • smartfox
                    smartfoxSaturday, September 10, 2016 at 9:50 am
                    So true
                  • 3116826
                    3116826Thursday, June 2, 2016 at 10:53 am
                    fun
                    • \'][p;lkn,mjb Tuesday, April 19, 2016 at 5:51 am
                      wow that is so clever i wish i thought of that